From ice cream to Swiss watchmaking: a very unusual launch for ID Genève

From ice cream to Swiss watchmaking: a very unusual launch for ID Genève

May 2026
ID Genève unveils a limited chocolate-inspired timepiece in collaboration with the cult ice cream house Paleta Loca, a launch that feels less like an event (…)
ID Genève & the Watch & Jewellery Initiative 2030 join forces

ID Genève & the Watch & Jewellery Initiative 2030 join forces

March 2026
The young brand ID Genève was built on the principles of eco-design and circularity, transparency and traceability, positive social impact, collaboration (…)
ID Genève unveils the new Circular S in the presence of Leonardo DiCaprio

ID Genève unveils the new Circular S in the presence of Leonardo DiCaprio

December 2025
The brand presents the newest evolution of its flagship Circular S collection, developed in conjunction with the inauguration of the first solar furnace (…)
Creating value through a purposeful Environmental, Social and Governance (ESG) approach

Creating value through a purposeful Environmental, Social and Governance (ESG) approach

December 2025
As we witness unhindered assaults on sustainable legislations and denials of climate’s change consequences, some companies hold their course, quietly, with (…)
ID Genève and Ahmed Seddiqi & Sons: an ideal match

ID Genève and Ahmed Seddiqi & Sons: an ideal match

April 2025
Sustainability-focused watch brand ID Genève is taking on the Middle East as it partners with the region’s foremost retailer, Ahmed Seddiqi & Sons. (…)
ID Genève presents the Elements collection to redefine responsible luxury

ID Genève presents the Elements collection to redefine responsible luxury

September 2024
In this collection, the young Swiss watch brand presents five 37 mm iridescent watches crafted from stainless steel recycled from 100% Swiss waste. Inspired (…)
Spring crushes

Spring crushes

GALLERY

June 2024
The Europa Star team have each selected one watch that particularly caught their attention at the spring fairs in Geneva, providing their own highly (…)
Circular C ID Genève x Comppair: regenerative carbon

Circular C ID Genève x Comppair: regenerative carbon

A SELF-HEALING MATERIAL

October 2023
The dial, side decorations and bezel of this new timepiece are made from 100% recycled carbon fibres sourced from wind turbine manufacturing waste.
A partnership between ID Genève and Watches of Switzerland

A partnership between ID Genève and Watches of Switzerland

May 2023
The Swiss start-up and one of the largest watch retailers in the world have announced a partnership built around environmental responsibility. ID Genève (…)
ID Genève, the circular challenge

ID Genève, the circular challenge

INNOVATION

April 2022
Founded in December 2020 through a crowdfunding campaign, the Geneva-based watch brand immediately distinguished itself by the strength of its concept, (…)
The many lives of stainless steel

The many lives of stainless steel

RECYCLING

July 2021
While the lifespan of many timepieces has been extended, thanks to the booming pre-owned market, the concept of recycling is also increasingly being applied (…)
Watchmaking and the environment: on the front line

Watchmaking and the environment: on the front line

INNOVATION

January 2021
Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (…)