A preview of SEW watch show in Prague, November 7-8
November 2025
Another year has passed, and the annual watch show SEW (Salon Exceptional Watches) is once again calling for attention. As in previous years, this year’s (…)
Lorige named Official Timekeeper of The Heart of Racing Team for 2025–2026 season
October 2025
Lorige partners with The Heart of Racing Team in WEC and IMSA, merging world-class precision with a shared mission to support pediatric heart research. The (…)
Credor to join Watches and Wonders Geneva 2026
October 2025
Credor announces its debut at Watches and Wonders Geneva 2026, showcasing iconic creations such as the Goldfeather, Locomotive, and Eichi II. Founded in (…)
Horatec Group officially launched
October 2025
Several Swiss companies have decided to pool their unique expertise in high-precision watchmaking and medical technology within a new industrial group: (…)
23 minutes per hour
EDITORIAL
October 2025
23 minutes is, give or take, 39% of an hour. Trump’s 39% tariff deducts 23 minutes per hour from every Swiss watch. A ridiculous calculation, I admit, but (…)
Bvlgari celebrates 50 years at its historic Geneva address
October 2025
While the Roman brand now has more than 300 boutiques worldwide, the Geneva store was one of its first when it opened in 1975. Fifty years later, it still (…)
On the shoulders of giants
EDITORIAL
October 2025
History, like watchmaking, is a living subject, hence our aim in our latest issue has not been to paint an exhaustive picture but to recreate tableaux (…)
Glashütte Original Opens Boutique on Rue du Faubourg Saint-Honoré
October 2025
Marking its 180th anniversary, Glashütte Original unveils a new boutique in the heart of Paris. Blending German precision with Parisian elegance, the (…)
Audemars Piguet and ten new brands join Watches and Wonders Geneva 2026
October 2025
Watches and Wonders Geneva 2026 promises an unprecedented week of watchmaking discovery as Audemars Piguet and ten additional brands make their debut. From (…)
Parmigiani Fleurier: continuity confirmed
October 2025
It’s official: after years of discussion behind closed doors, Parmigiani Fleurier remains within the scope of the Sandoz Family Foundation. There are (…)
The Honourable Merchants Group: redefining luxury with purpose
October 2025
Last month in Crissier, Switzerland, François-Henri Bennahmias unveiled The Honourable Merchants Group (THMG), a pioneering luxury holding spanning watches, (…)
Formex at 25: from online pioneer to global retail presence
October 2025
In 2025, Formex marks its 25th anniversary with momentum and maturity, evolving from an online-only disruptor into an independent Swiss brand with a growing (…)
