New Moscow and New York Boutiques for A. Lange & Söhne

New Moscow and New York Boutiques for A. Lange & Söhne

August 2014
Moscow and New York are the locales for A. Lange & Söhne’s next boutique inaugurations. For Lange CEO Wilhelm Schmid, the imminent openings reflect the (…)

Swatch Group - Half-Year Report 2014

Swatch Group - Half-Year Report 2014

July 2014
Swatch Group generated gross sales of CHF 4 535 million at constant exchange rates in the first half year of 2014 and thereby grew by a further 8.5%. The (…)

ROLEX - THE EMPIRE STRIKES BACK

ROLEX - THE EMPIRE STRIKES BACK

June 2014
In Italy and elsewhere it is common to see advertisements proclaiming: “We buy gold, silver, Rolex.” A Rolex is more than just a watch. Over and above its (…)

WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE

WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE

June 2014
Baselworld: mile upon mile of aisles, lined with hundreds and hundreds of booths looking every inch like places of worship, each dedicated to its own (…)

The Kaleidoscopic World of JEWELLERY WATCHES

The Kaleidoscopic World of JEWELLERY WATCHES

June 2014
I have always been a sucker for colour. I’m not talking about the shocking pinks, reds and mauves that the trendy young females of the species use to dye (…)

Getting a Handle on FASHION WATCHES

Getting a Handle on FASHION WATCHES

June 2014
If you thought dealing with the tremendous number of watches introduced at Baselworld this year was challenging, consider what the watch industry’s fashion (…)

THE SPORTS WATCH SEGMENT continues to be popular

THE SPORTS WATCH SEGMENT continues to be popular

June 2014
The sports watch is moving in three distinct directions: Sports Style. General Sports. Sports-Specific/Professional. These three very diverse groups (…)

WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD

WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD

June 2014
Football is unquestionably the world’s most popular sport, watched and played by millions in nearly every country in the world and, according to Bill (…)

WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands' Digital Presence Peaks at Baselworld 2014

WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands’ Digital Presence Peaks at Baselworld 2014

June 2014
Social Media has altered the way brands are communicating with their customers, rapidly becoming a tool of choice to reach out and interact with them (…)

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

June 2014
A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just (…)

BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland

BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland

June 2014
Written by Eugene O’Neill in 1939, the play The Iceman Cometh is the story of how Hickey, a blemished but successful salesman, tries in vain to change the (…)

RETAILERS UNDER PRESSURE from watchmakers as never before

RETAILERS UNDER PRESSURE from watchmakers as never before

June 2014
Tensions mount. No more free rides. Swatch Group is to invest massively in new company-owned stores. Watchmakers, particularly at the higher end of the (…)