PORTRAIT - Fossil Group, Swiss Made Watches for the Asian Market
March 2015
The American giant is hoping to conquer Asia on the strength of its catalogue of prestigious brands at affordable prices. But first, a stopover in (…)
STRATEGIES - Japanese Watchmaking Moves Upmarket
March 2015
Global sales of Japanese watches reached two billion dollars in 2013, a level not seen since 1998. This growth is accompanied by a bid to reposition towards (…)
STRATEGIES - Watches & Automobiles - Petrol Power
March 2015
Partnerships between watch and car brands are primarily marketing operations. But they can also result in the creation of some exceptional timepieces. With (…)
RETAILER PROFILE - “Watch Brands in Switzerland Will Come Back to the Retailers”
March 2015
The strong Swiss franc, brand relations, consumer behaviour: Vevey-based retailer Julien Meylan takes us behind the scenes of a multi-brand watch store.
CLOCKS, THE BIBLE AND A KOALA
March 2015
I arrived in the big metal tube heading for Australia wrapped in an overcoat, scarf and gloves against the European weather. The problem is winter in (…)
CONFUSION REIGNS...
March 2015
There is a vague feeling that we are at a turning point, that we’re coming to the end of something, and have little idea what lies around the corner... (…)
SIGNALS
March 2015
A column featuring key data and business facts, mixing numbers and statements for a condensed market overview.
GENEVA WEEK & SIHH - Through the Hushed Aisles of the SIHH
March 2015
It’s a glorious day. The air is crisp, the Pont du Mont-Blanc is lined with the white flags of the SIHH, and the powers that be at Geneva’s City Hall have (…)
GENEVA WEEK & SIHH - An Introductory Stroll in and Around the SIHH
March 2015
Confessions of a newcomer, discovering the Geneva watch fair for the first time, venturing into its salons and making forays further afield. On the menu: (…)
GENEVA WEEK / OUTSIDE THE SIHH - Flotilla in Geneva Harbour
March 2015
The SIHH, which this year celebrated its twentieth anniversary, is a victim of its own success, attracting an increasing fleet of hangers-on around the (…)
INDEPENDENTS INTRODUCTION - The Paradoxes of Independence (Part 1)
March 2015
The last decade has seen the emergence of a number of new independent firms, all passionate about their products, most of them concentrating on the high end (…)
INDEPENDENTS - Case Studies: VOGARD
March 2015
In 2002, a little over twelve years ago, Michael Vogt, a marketing executive who had previously worked alongside Christian Viros at TAG Heuer, launched his (…)