Diamonds galore
March 2008
There was a time when wearing a diamond watch out in the daytime was as much a fashion faux pas as wearing a full-length ball gown down to the local pub.
The ‘Über-watches’
February 2008
First came the complicated watches, then we witnessed the ultra-complicated watches...
Watchmaking with no taboos
February 2008
Recently, at the Grand Prix de l'Horlogerie in Geneva, one of the awards was not given out. According to the event’s organizers, the ‘prize (…)
LAKIN@LARGE - Brass monkeys in Geneva and Jean Cocteau in Menton
February 2008
How many watches are manufactured each year in the entire world? Answer: 1.5 to 1.7 billion, or in other words, one watch for every six to seven (…)
Like sand through the Hour Glass...
February 2008
Hour Glass, headquartered in Singapore, is one of the region's leading retailers, currently owning 21 points of sale throughout Asia and by (…)
Orient – mechanical magnitude
February 2008
Here is a watchmaking quiz for you - which company has produced more than 80 million mechanical watches in-house since the 1950s?
Clerc continues its ‘Odyssey’
February 2008
With a revisited offer and outstanding new models, Clerc is moving forward and expanding its distribution.
Paul Picot: classicism revisited
February 2008
It was in 1976, in the middle of the watchmaking crisis, when Mario Boiocchi created the Paul Picot brand, named after an 18th century pioneer (…)
Louis Erard celebrates the sale of its 50,000th watch
January 2008
Acquired in 2003 by Alain Spinedi and a group of investors, the Louis Erard brand, created in 1931, has risen from the ashes.
How four major brands approach the Internet
January 2008
For our latest magazine issue, IC-Agency asked Details, a crossmedia communication agency, to compare the websites of four luxury watch brands. (…)
USA Market Focus 2007 – The sun is still shining
January 2008
The North American market is, right now, the biggest market in the world, and probably the one with the most potential. For the last several years, it has (…)
After 175 years, a rise in strength without moving up-market
January 2008
Longines celebrated its 175th anniversary in timekeeping in 2007. Above all, however, the brand is looking towards the future—a future that seems to (…)