H. Moser & Cie, going straight to the essential
March 2007
Among the many launches and re-launches of watch brands that have taken place recently, one attracted immediate attention...
Faces for our 80th anniversary
March 2007
The watch industry is, above all, a vast community of men and women who work, day-in day-out, at imagining, elaborating, (…)
Eighty years of service for the watchmaking of tomorrow
March 2007
This year represents the 80th anniversary of Europa Star, and we still have ‘all of our teeth’ as they say. Yes, 80 years ago, the foundations (…)
Does anybody need a new watch brand? Marketing challenges for new watch brands
March 2007
New watch brands face an uphill marketing battle.
Kirchhofer - Haute horlogerie between the lakes
March 2007
Kirchhofer, a well-known retailer in Switzerland and owner of the highest watch store in Europe, inaugurates a brand new luxury store, Haute (…)
New watch brands - great risk and great possible reward
March 2007
New brands are the double-edged sword of the watch retailing business.
The heart-warming story of Europa Star
100% SWISS MADE BY SWISS MAIDS?
February 2007
The Swiss Made label in watchmaking has been the source of all sorts of uses and abuses.
Letter from Italy: The latest trends – Italian style
February 2007
The latest trends coming out of Italy seem to be related to the iconoclastic and sardonic aspects of the Italian character.
Letter from France: Bell & Ross, born from a businessman and a designer
February 2007
Bell & Ross – it’s a little like the movies,...
Louis Erard and the spirit of time
February 2007
Founded in 1931 and re-launched in 2003 after a long period of relative silence, Louis Erard now appears extremely healthy under the direction of Alain (…)
The secrets of online advertising
February 2007
Despite a rather tight general advertising environment, the Internet is showing results that are downright enviable. Online advertising is in full (…)
Moving watches: an in-depth look at worldwide watch distribution
February 2007
Distributing watches around the world is no easy task. Customs, ways of doing business, taxes and import duties and more vary from country to country.
