Parmigiani: Tools for Perpetuity

Parmigiani: Tools for Perpetuity

September 2004
With the completed installation of the Vaucher ‘manufacture’, its industrial pole, Michel Parmigiani has, as he likes to say, “the tools for (…)

Marriage of a designer and a watchmaker

Marriage of a designer and a watchmaker

September 2004
On one side is a ‘master’ designer who only has eyes for Haute Horlogerie, and on the other side, a ‘master’ watchmaker who admires design.

The frenzy of the third dimension

The frenzy of the third dimension

August 2004
The spirit of Breguet, the king of watchmakers and the watchmaker to kings, has returned for this year’s timely harvest, a large vintage crop of (…)

Time… is astronomy transformed into biology

Time… is astronomy transformed into biology

August 2004
We all have a very precise internal biological clock, one that regulates our wake-sleep cycle that is exactly 24 hours and 30 minutes long. The (…)

F-P Journe in Japan: Listening to intuition!

F-P Journe in Japan: Listening to intuition!

August 2004
“I arrived in Tokyo in 2000 with the idea that my watches would be well received by the Japanese,” explains the watchmaker with a half smile...

LAKIN@LARGE - Archaeological research unearths hidden meanings

LAKIN@LARGE - Archaeological research unearths hidden meanings

August 2004
Last year, I wrote a Freely Speaking entitled ‘For God’s sake, stop winking in the dark’ in which I pleaded for more advertising in the magazine to (…)

The exemplary establishment of Hermès in Japan

The exemplary establishment of Hermès in Japan

August 2004
The relationship between Hermès and Japan goes back a long way. Already in 1911, the Prince Kan-In, Comman-der in Chief of the Japanese (…)

Girard-Perregaux in Japan: the cultural strategy of an independent

Girard-Perregaux in Japan: the cultural strategy of an independent

August 2004
Girard-Perregaux has been present in Japan since 1992. However, it was in 1998 that Gino Macaluso, a man with great experience in the domain of (…)

The IWC image challenge in Japan

The IWC image challenge in Japan

August 2004
All the “purely watchmaking” brands belonging to the Richemont group, Cartier, Piaget, ..., IWC, Panerai and Baume & Mercier are (…)

Citizen - Classic Outside, Hi-Tech Inside

Citizen - Classic Outside, Hi-Tech Inside

August 2004
The company’s watch sales increased 12% in Japan alone last year. What is the reason of this relative successı

In Japan, Seiko is also positioned in the haut de gamme

In Japan, Seiko is also positioned in the haut de gamme

August 2004
Founded in 1877, a pioneer of modern watchmaking and the mechanical watch in Japan, Seiko is still owned by Hattori the founding family. As a (…)

The Japanese watch market in convalescence

The Japanese watch market in convalescence

August 2004
One of the principal editors of the New York Times, Thomas L. Friedman, recently compared the Japanese economy to a person who finally is able to (…)