n establishing pre-owned practices that are closer to the “normal” procedure in the world of Swiss watches, one traditional actor is now playing a big role. Bucherer, the largest global watch retailer, has opened a new dedicated service, beginning with its boutiques in Geneva and Zurich, soon to be extended to the German and British markets. It also has a dedicated e-commerce platform, and already conducts pre-owned operations through Tourneau in the United States.