Seiko mechanical watches - finally available worldwide
September 2009
Seiko is finally making its mechanical watches available to markets outside of Asia with the new Ananta line, and the rest of the watch industry better (…)
Las Vegas 2009 – optimism in the desert
September 2009
Let’s face facts - things are still pretty bleak in the USA.
The TAG Heuer V4 – an overview
August 2009
TAG Heuer is approaching its 150th anniversary (2010) and perhaps the most important project in all those years is the V4 Concept Watch.
The importance of being entry level – Hamilton, Frederique Constant and Oris
August 2009
In today’s value conscious world, entry level mechanical watches are more important than ever before.
IC-Agency Is the first Swiss Company to obtain Google Analytics Certification
August 2009
While the cost of advertising on the Internet exceeded CHF 50 billion in 2008, the performance analysis is a strategic issue for the entire company (…)
Haute horlogerie – a close look at ten brands on the Internet
August 2009
Watch consumers have become more and more skilled at researching information about watches, thanks notably to the Internet. The ability to capture and (…)
The importance of substance
August 2009
The news is more than alarming—it is a carnage. Statistics released by the Federation of the Swiss Watch Industry on watch exports for the first half-year (…)
Ladies’ timepieces – innovation in unusual places
August 2009
There are two questions you systematically get asked during BaselWorld, “What would you like to drink?” and “Have you seen anything interesting?”
LAKIN@LARGE - A very fishy tale
August 2009
Are you sitting comfortably? Good, then I’ll begin.
The collective laboratories of watchmaking
July 2009
If, as we stated in our BaselWorld 2009 wrap-up report, the mechanical extravagances that have been so pronounced over the last few years were no (…)
The key words in the current economic crisis: price, quality and authenticity
PART ONE
July 2009
The current global economy has sent the watch industry into turmoil. This is a three part series by Europa Star’s Editor-in-Chief, Pierre Maillard.
The key words in the current economic crisis: price, quality and authenticity
PART TWO
July 2009
‘Aggressive pricing strategy’ was the refrain at BaselWorld. In this vein, TAG Heuer is pursing a ‘hyper aggressive’ policy by not raising prices.
