With a revisited offer and outstanding new models, Clerc is moving forward and expanding its distribution.

It was in 1976, in the middle of the watchmaking crisis, when Mario Boiocchi created the Paul Picot brand, named after an 18th century pioneer (…)

Acquired in 2003 by Alain Spinedi and a group of investors, the Louis Erard brand, created in 1931, has risen from the ashes.

For our latest magazine issue, IC-Agency asked Details, a crossmedia communication agency, to compare the websites of four luxury watch brands. (…)

The North American market is, right now, the biggest market in the world, and probably the one with the most potential. For the last several years, it has (…)

Longines celebrated its 175th anniversary in timekeeping in 2007. Above all, however, the brand is looking towards the future—a future that seems to (…)

With some 300,000 watches, two ‘brands’, a third on the way, and a fourth in the works, the repositioning of Hugo Boss, under the (…)

Chanel, Hermès, and Louis Vuitton. What do these three brands have in common? None of them is originally from the domain of watchmaking.

We won’t go into detail, in this column, about the dramatic shockwaves travelling through the world of watch auctions. We are not looking to weigh (…)

One kilometre under the ground in the darkness and the heat of a South African mine lies one of the watch industry’s most luxurious materials: platinum.

As far as the eye can see, there’s a monotonous unbroken seascape of a glittering silver-blue.

This year Chopard celebrated its tenth anniversary as a partner of Cannes and the maker of the famous Palme D’Or (the Golden Palm). Ten years ago, Chopard (…)