With Zodiac, Fossil Group invents a new concept: “Swiss Fashion”
June 2004
Bought two years ago by the Texan Fossil Group, the Swiss traditional brand Zodiac has developed a brand new concept: Swiss Fashion – that is the (…)
The Paradox of Roger Dubuis
May 2004
In 1995, Carlos Dias and Roger Dubuis set about creating a watch brand that would combine horological tradition with modernity. 6 collections, nine (…)
Catching the spirit of Zenith
May 2004
Zenith’s plan this year is to consolidate on the success of the previous three years. However, in addition to the eye-catching array of new (…)
The ‘Jacques Bénédict – Time Force Group’ obtains Favre Leuba license
May 2004
The Jacques Bénédict – TimeForce mini-group, with the Givenchy brand at its core, is positioned definitely in the centre of the (…)
Talk turns to TOURBILLONS
April 2004
TOURBILLON: Device invented by A. L. Breguet in 1801 to eliminate errors of rate in the vertical positions. It consists of a mobile carriage or cage (…)
Wyler Vetta, the pride of the Binda Group
April 2004
The Binda Group is one of the historic leaders in the Italian market. Worthy of mention for its successful marketing campaigns, especially those of the (…)
Maurice Lacroix concentrates on its Masterpiece
April 2004
A small remark made in passing in one of our last editorials, raising a question as to the health of Maurice Lacroix following an announcement of a (…)
Special Market Focus - Russia / Watch companies in Russia (PART V)
April 2004
Most of the watch companies questioned about their activities in the Russian market were basically passionate about working there and particularly (…)
Special Market Focus - Russia / The Russian watch market (PART IV)
April 2004
The Russian watch market is unlike most others and at first glance is somewhat complicated. The system usually entails a company importing watches and then (…)
Retrospective-Perspective: The Watch Industry 2003/2004 - The year of living dangerously
April 2004
The year 2003 will not remain in the annals of watchmaking. Or, rather it will, but for the simple reason that 2003 was literally a year filled with (…)
The end of globalization?
April 2004
One of my watch journalist friends, Timm Delfs, just took over managing a boutique in Basel, specialized not in watches, but in… sundials. (…)
French watchmakers display their ambitions
April 2004
Saint-Honoré, Vuillemin-Régnier and Lip have initiated bold new strategies for developing their brands. As for Pierre Lannier, (…)