F...like Façonnable, Fiorucci
February 2004
Façonnable began life in the South of France as a tailor's shop in 1950. Under the leadership of the founder's son, Albert Goldberg, (…)
E...like Esprit
February 2004
Esprit was founded in San Francisco, by Susie and Doug Tomkins and in 1984 created a campaign that promoted an image rather than simply clothing. The (…)
D...like DKNY
February 2004
Donna Karan grew up in the world of fashion and launched her own company and in 1985. The DKNY brand was created in 1989 to meet the needs of a broad range (…)
D...like Diesel, D & G
February 2004
Diesel, directed by Renzo Rosso, resembles in a way the famous 'factory' of Andy Warhol.The signature D & G makes one think of that very (…)
D...like Dior
February 2004
Since 1999, Dior watches have been produced by Paris-based Benedom SA, a part of the giant LVMH. Redesigned by Christian Dior's creative John (…)
C...like Chanel
February 2004
Founded by Gabrielle 'Coco' Chanel, the Chanel company has developed from a single boutique in 1913 to more than a 100 worldwide today.
C...like Calvin Klein, Cavalli
February 2004
Created in 1997, the Calvin Klein and cK watches represented the incursion of the very large Swatch Group into the world of the fashion watch.It was in (…)
B...like Benetton, Burberry
January 2004
More than ten years ago, while Italy was in the midst of the Swatch boom, Benetton had already attempted a first incursion into the world of (…)
Spanish Flavour:Balenciaga
(Licence Christian Bernard)
January 2004
Balenciaga watches are designed, manufactured and distributed under licence by Christian Bernard Diffusion.
Bally Time
(Licence Mondaine)
January 2004
Created in 1851, as a luxury shoemaker, the Swiss brand Bally has, little by little, transformed itself into a 'global luxury goods' (…)
Emporio Armani
(Licence Fossil)
January 2004
Over the next couple of weeks, we will be introducing on our website the A to Z of the fashion brands.Each day one or two new brands we will be added (…)
Casualties in the 'Race for Luxury'
January 2004
There is probably no doubt about it, the list of casualties in the 'Race for Luxury' is going to get longer between now and the large watch (…)