The renewal of Wyler Vetta

The renewal of Wyler Vetta

June 2003
A little less than a year after the re-launch of Wyler Vetta, its presence at the recent BaselWorld fair was especially anticipated. Everyone wanted to (…)

Breitling's Bentley motors

Breitling's Bentley motors

June 2003
The relationship between Bentley and Breitling began with the dashboard design and clock of the Bentley Continental GT, Bentley's most powerful car. (…)

Bell & Ross for pilots & divers

Bell & Ross for pilots & divers

June 2003
Since the creation of Bell & Ross in 1990, the company has specialized in the creation of watches for professionals. Needless to say, it (…)

Breil: Don't touch my ad

Breil: Don't touch my ad

June 2003
A fashion watch brand, the Italian Breil has a very large selection but is mainly oriented towards design watches, most of which are unisex and (…)

Sector: The interior limits

Sector: The interior limits

June 2003
In its time, the slogan 'No Limits' was at the core of Sector's ultra-active sponsoring activities and the central theme of its strong (…)

Technomarine, the Maoris and Spidergirl

Technomarine, the Maoris and Spidergirl

June 2003
When talking about sports watches, there is one name that readily springs to mind, that of TechnoMarine. And when it comes to looking for something (…)

The annual sports watch hunt

The annual sports watch hunt

June 2003
Hunting is considered to be a sport, yet the prey is terrorized and for a reason known only to those participating, offers some form of barbaric (…)

“Never underestimate the value of Omega”

“Never underestimate the value of Omega”

June 2003
Stephen Urquhart began his professional career working in the Marketing/Product Department of Omega in 1968 and in 1974 moved to Audemars Piguet where he (…)

The spring watch fairs - signs of worry… and relief

The spring watch fairs - signs of worry… and relief

June 2003
BaselWorld opened its doors at the same time that American troops were worrying about meeting strong resistance as they continued their advance on Baghdad. (…)

Who can beat TAG Heuer?

Who can beat TAG Heuer?

June 2003
TAG Heuer's new advertising campaign is based on the question, What are you made of?

Death in the gardens of luxury

Death in the gardens of luxury

June 2003
They were surprising times at the two spring watch fairs this year, especially at Basel, which took place in a very bizarre atmosphere, full of (…)

Retrospective-Perspective: The Watch Industry 2002/2003 - the year of the great ‘clearance sale'

Retrospective-Perspective: The Watch Industry 2002/2003 - the year of the great ‘clearance sale’

April 2003
The year 2002, which the entire world worried about, apparently ended on a better note than it began. The last three months registered good results, which (…)