SIGNALS
March 2015
A column featuring key data and business facts, mixing numbers and statements for a condensed market overview.
GENEVA WEEK & SIHH - Through the Hushed Aisles of the SIHH
March 2015
It’s a glorious day. The air is crisp, the Pont du Mont-Blanc is lined with the white flags of the SIHH, and the powers that be at Geneva’s City Hall have (…)
GENEVA WEEK & SIHH - An Introductory Stroll in and Around the SIHH
March 2015
Confessions of a newcomer, discovering the Geneva watch fair for the first time, venturing into its salons and making forays further afield. On the menu: (…)
GENEVA WEEK / OUTSIDE THE SIHH - Flotilla in Geneva Harbour
March 2015
The SIHH, which this year celebrated its twentieth anniversary, is a victim of its own success, attracting an increasing fleet of hangers-on around the (…)
INDEPENDENTS INTRODUCTION - The Paradoxes of Independence (Part 1)
March 2015
The last decade has seen the emergence of a number of new independent firms, all passionate about their products, most of them concentrating on the high end (…)
INDEPENDENTS - Case Studies: VOGARD
March 2015
In 2002, a little over twelve years ago, Michael Vogt, a marketing executive who had previously worked alongside Christian Viros at TAG Heuer, launched his (…)
INDEPENDENTS - Case Studies: MARVIN
March 2015
Created in 1850 in Saint-Imier by the Didisheim brothers, Marvin has had its share of the limelight, particularly in the 1950s, when it employed up to 350 (…)
INDEPENDENTS - Case Studies: CELSIUS X VI II
March 2015
On 23 October 2014, a rare example of the Celsius LeDIX portable phone went up for auction by Maître Dufrèche in Besançon (France). “After a frenzied (…)
WORLDWATCHWEB™ - BUSINESS / The Most Popular Watch Executives on the Web
March 2015
Leadership. It is perhaps one of the most-important yet least-discussed aspects of luxury brand management. Corporate culture has long been cited as a (…)
BUSINESS - China, Swiss Watchmaking at a Crossroads
March 2015
Europa Star recently spent some time with Julie Laulusa, an astute and knowledgeable executive from the Mazars consulting group. She shed some light on the (…)
RETAILER PROFILE - “Italy is Still Alive!”
March 2015
The Bartorellis, retailers in Italy since the 19th century, have adopted an original but successful strategy: they have opted out of the urban centres to (…)
DISTRIBUTION - After-Sales Service: a Ticking Time Bomb?
March 2015
The issue of after-sales service is more relevant than ever. Each year, almost 30 million Swiss watches – including around 6 million mechanical watches – (…)