THE SPORTS WATCH SEGMENT continues to be popular

THE SPORTS WATCH SEGMENT continues to be popular

June 2014
The sports watch is moving in three distinct directions: Sports Style. General Sports. Sports-Specific/Professional. These three very diverse groups (…)

WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD

WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD

June 2014
Football is unquestionably the world’s most popular sport, watched and played by millions in nearly every country in the world and, according to Bill (…)

WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands' Digital Presence Peaks at Baselworld 2014

WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands’ Digital Presence Peaks at Baselworld 2014

June 2014
Social Media has altered the way brands are communicating with their customers, rapidly becoming a tool of choice to reach out and interact with them (…)

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

June 2014
A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just (…)

BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland

BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland

June 2014
Written by Eugene O’Neill in 1939, the play The Iceman Cometh is the story of how Hickey, a blemished but successful salesman, tries in vain to change the (…)

RETAILERS UNDER PRESSURE from watchmakers as never before

RETAILERS UNDER PRESSURE from watchmakers as never before

June 2014
Tensions mount. No more free rides. Swatch Group is to invest massively in new company-owned stores. Watchmakers, particularly at the higher end of the (…)

LAKIN@LARGE - AFTER-SALES WHAT?

LAKIN@LARGE - AFTER-SALES WHAT?

June 2014
Now be honest, how often have you heard me moan? Once, maybe twice, perhaps never? I’m not a natural moaner, I have to work at it, slowly develop some ire. (…)

SPOTLIGHT - TITONI, Revival of the Seascoper

SPOTLIGHT - TITONI, Revival of the Seascoper

June 2014
Titoni has newly introduced the revived model Seascoper, which is based on the company’s historic diving model from 1970s. Handcrafted to technical (…)

Watchmaking proposals… Europa Star June-July Edition 2014 - An in-depth report on over 100 watchmaking brands

Watchmaking proposals… Europa Star June-July Edition 2014 - An in-depth report on over 100 watchmaking brands

May 2014
In ten years the watch has undergone an astonishing transformation. Initially a nice-looking, more or less disposable, largely utilitarian object, it has (…)

Watch Business / BaselWorld 2014: An Uneasy Feeling...

Watch Business / BaselWorld 2014: An Uneasy Feeling...

April 2014
BaselWorld left us with an uneasy feeling this year … in the halls, more munificent ever, the impression was that the industry was cruising, ‘business as (…)

Watchmaking Industry: MR. UP and MR. DOWN

Watchmaking Industry: MR. UP and MR. DOWN

March 2014
Everyone has their ups and downs, the days when they are full of beans and those when they are at the end of their tether. So is the watchmaking industry up (…)

RETROPERSPECTIVE - The Watch Year 2013/2014: three-fold VERTICAL INTEGRATION

RETROPERSPECTIVE - The Watch Year 2013/2014: three-fold VERTICAL INTEGRATION

March 2014
It is always easier to look back and analyse what happened last year than to look ahead and try to predict, even in the most cursory way, what will happen (…)