More and more, I feel the brands are looking to dominate the retail market and go direct to the important collectors. It is an opportunity to hold a (…)

PR plays an enormous role in proliferation of the brand. A brand boutique creates the brand personality, mystique and emotional values. I think in the short (…)

Girard-Perregaux’s Constant Escapement exploits the phenomenon of a blade buckling to provide constant-force impulses to the balance.

The benefits of brand boutiques are the ability to communicate the complete brand world, a unique opportunity to present all the watches and make sure that (…)

Like anyone, brands open a boutique because they see the potential for profit. By trading off the cost of paying a fixed overhead every month, they get the (…)

We are not retailers by nature. We know how to make watches, retailers are much better equipped to sell them. We don’t want to undermine the partners who (…)

A big part of opening monobrand boutiques is to bring the end consumer closer to the brand and to provide a kind of concierge experience. Many times (…)

TAG Heuer is the first to explore new avenues for regulating mechanical watches.

Around 2006, when ETA was taking its first steps to reduce movement deliveries, a small group of people came together, like conspirators. Among them was (…)

The promise of the world’s first pocket watch with an atomic time source comes not from Switzerland or even Japan but from the heart of the United Kingdom, (…)

At the age of 38, Romain Gauthier can be proud of his career path: he is in charge of a manufacture that is modestly-sized but genuine; he has designed, (…)

Watch brands of all sizes continue to open up monobrand boutiques around the world. Europa Star investigates this trend and talks to opinion leaders on both (…)