For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical (…)

How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail (…)

The watch industry is in crisis, of that there is no doubt, but it’s a storm of moderate proportions compared with the roaring tempest enveloping the media. (…)

When the printing press began to take off in the 1450s, booksellers, who made a living from selling manuscripts – and quite a handsome living at that – were (…)

The winter issue of Europa Star magazine is about to hit the shelves, and we have the exclusive preview for what’s in store for the European and (…)

In 2017, Europa Star celebrates its 90th year as an independent voice in watch journalism. Back in 1927, Europa Star played a pioneering role by launching (…)

Europa Star conducted a watchmaking tour of three key markets which lie at a business crossroads: Hong Kong, the historical global hub currently living (…)

Following the slowdown in China starting in 2014, many Swiss watchmakers have viewed the U.S. market as a ‘compensating’ eldorado. Has it really been the (…)

In 2015 the Italian watch market became the leading European market for Swiss watches. 2016 looks to be more difficult, but Italians’ enthusiasm for watches (…)

Smartwatches are garnering little enthusiasm from Swiss companies, to say the least. Brands feel ‘forced’ to get involved, without any real appetite to do (…)

Twenty-eight brands under review, from A to Z

Manufacture Modules Technologies – otherwise known as MMT – the Swiss company established in Geneva in 2015 for the development and commercialisation of (…)