Haute horlogerie – a close look at ten brands on the Internet
August 2009
Watch consumers have become more and more skilled at researching information about watches, thanks notably to the Internet. The ability to capture and (…)
The importance of substance
August 2009
The news is more than alarming—it is a carnage. Statistics released by the Federation of the Swiss Watch Industry on watch exports for the first half-year (…)
Ladies’ timepieces – innovation in unusual places
August 2009
There are two questions you systematically get asked during BaselWorld, “What would you like to drink?” and “Have you seen anything interesting?”
LAKIN@LARGE - A very fishy tale
August 2009
Are you sitting comfortably? Good, then I’ll begin.
The collective laboratories of watchmaking
July 2009
If, as we stated in our BaselWorld 2009 wrap-up report, the mechanical extravagances that have been so pronounced over the last few years were no (…)
The key words in the current economic crisis: price, quality and authenticity
PART ONE
July 2009
The current global economy has sent the watch industry into turmoil. This is a three part series by Europa Star’s Editor-in-Chief, Pierre Maillard.
The key words in the current economic crisis: price, quality and authenticity
PART TWO
July 2009
‘Aggressive pricing strategy’ was the refrain at BaselWorld. In this vein, TAG Heuer is pursing a ‘hyper aggressive’ policy by not raising prices.
The key words in the current economic crisis: price, quality and authenticity
PART THREE
July 2009
Maurice Lacroix, Oris, Linde Verdelin, Vulcain, H. Moser, Raymond Weil, Vogard
LAKIN@LARGE - This doesn’t ring true!
July 2009
I was intrigued by the photos published earlier this year of the ring-watch that was excavated from a four hundred year old Chinese tomb and, needless (…)
Industrial culture
June 2009
With the economic crisis, certain words are returning to our vernacular -words that, only a short time ago, hardly a few months at most, (…)
LAKIN@LARGE - The Blonde, the GPS and the Tourbillon
June 2009
If there¿s one thing that I love about the weekend, it¿s the Sunday news-papers. If I¿m in Geneva, Menton or even on that remote lump of rock (…)
Facebook and watch brands: Success in the making
June 2009
Return to FacebookIn November 2008, as the Facebook phenomenon was reaching an international audience, IC-Agency and Europa Star had already (…)
