Swiss brain vs Swiss made
OPINION (EPISODE 2)
December 2017
“The ‘Swiss-made’ label does not defend Swiss values and expertise. Even less does it protect Swiss subcontractors and their employees, since it can be (…)
Who’s wearing what
FREELY SPEAKING
October 2017
Acouple of months ago I attended a society wedding in London where most of the men looked like extras from the movie Four Weddings and a Funeral in their (…)
Maurice Lacroix
BACK TO BASICS
October 2017
It is a textbook example of the watch industry revolution that began in the early 2000s. Maurice Lacroix, the epitome of the successful independent brand – (…)
Automation and calculation
October 2017
All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are (…)
1984 on your wrist
July 2017
“Before the advent of the railway, owning a watch was a mark of wealth, but afterwards it became proof of civilisation. There is no civilisation without (…)
What’s the deal with ‘vintage’? (and beards?)
July 2017
It’s not just a trend, it’s become practically an obligation. At Baselworld, you could count on the fingers of one hand the brands that weren’t launching a (…)
Movado Group: “Perceived value is the key to fashion”
VOLUME BRANDS
June 2017
Manufacturing and distributing the Hugo Boss and Tommy Hilfiger brands under licence, the Movado Group is a world giant when it comes to fashion watches. (…)
The lessons to be learned from the 99%
VOLUME BRANDS
June 2017
At the start of the year, Europa Star devoted a feature to the issue of the price of Swiss watches, which soared between 2000 and 2013 before experiencing a (…)
“The average age of our customers is falling dramatically”
GUCCI
June 2017
Gucci is undergoing a revolution! Their new designer, Alessandro Michele, is now making his mark on the brand with the bee logo which was the first to (…)
The post-luxury consumer
VOLUME BRANDS
June 2017
Today, individuals in higher income categories no longer feel the need to consistently upgrade into luxury as income and wealth rises. It’s a concept known (…)
How non-luxury is seducing the wealthiest
VOLUME BRANDS
June 2017
The luxury industry has been showing signs of slowing down for some time. A look at how non-luxury brands have been taking advantage of the situation, using (…)
“EXPLOSION” GENERATION
March 2017
Manpower recently released the results of an interesting survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. It paints (…)
