Inauguration of the first Corum boutique in Geneva
September 2010
CORUM establishes itself on the shores of Lake Léman with the opening of its first own-name boutique in Switzerland, located in Geneva.
Movements: a progressive return to the 1950s?
September 2010
Our publishing house, which was originally called Hugo Buchser SA after the name of its founder, used to publish (until 1986) the famous Le Guide des (…)
The secret of successful watch brand videos
August 2010
As the watch industry tries to get its marketing communication up to speed in cyber space, knowing how to place brand videos on the Internet and determining (…)
Scottish time: Hamilton & Inches, Edinburgh, Scotland
August 2010
It is said that people from Edinburgh, no matter where they are in the world, instinctively check their watches at 1:00 pm, expecting the castle gun to (…)
Grand opening DeWitt flagship store in China
August 2010
DeWitt has opened in Beijing its first flagship store in the world in the impressive Legendale Hotel in presence of a large floor of VIP guests.
Is exclusivity the final frontier of luxury?
August 2010
What does luxury really mean, after all? A few years ago, luxury seemed to be synonymous with really expensive watches, but being expensive isn’t enough (…)
Ladies’ complications fit for a princess
August 2010
From Cinderella’s midnight minute repeater to a summer time/winter time indicator, feminine complications are bringing some mechanical magic to women’s (…)
Watch Movement Manufacturers: a progressive return to the 1950s?
August 2010
Our publishing house, which was originally called Hugo Buchser SA after the name of its founder, used to publish (until 1986) the famous Le Guide des (…)
Watchmaker Traditions - The {Pâté de Veillée} and the {Enterrement des Veillées}
August 2010
In his book published in 1942 called Les Cabinotiers Genevois, Eugène Jaquet, who was then Dean of the Geneva Watchmaking School, reminisced about his (…)
LAKIN@LARGE - Stop all the clocks
August 2010
I was just about to go to the beach in Menton when I had a telephone call advising me of the sad news. My immediate reaction was to conjure up a vision of (…)
Knowledge is power
August 2010
When customers know more about watches than the person selling to them, you know there’s trouble. Unfortunately, with websites, blogs, magazines and more, (…)
The watch industry’s big powwow - Part 4
JAPANESE WATCHMAKING
July 2010
Twenty-five years ago, Seiko exhibited for the first time in Basel. This was not, however, the first time that the Swiss had heard about this Japanese giant.
