Omega, Costco relationship: 50 shades of grey

Omega, Costco relationship: 50 shades of grey

March 2015
Costco is usually not associated with romance. Unless, of course, you feel that great deals can be romantic. I’m a sucker for a great deal, and the American (…)

The next threat to Swiss watchmaking is not a fruit

The next threat to Swiss watchmaking is not a fruit

March 2015
With all the hype about the Apple Watch and wearable technology, it’s easy to forget about those boring, old, market forces.

Ladies' watch of the day: Ebel Wave Diamond

Ladies’ watch of the day: Ebel Wave Diamond

March 2015
Diamonds have been talked about for ages; from Rihanna - in song form - to Jean-Paul Sartre - in philosophical book form. Now Ebel has entered the (…)

Men's watch of the day: Carl F. Bucherer Patravi ScubaTec

Men’s watch of the day: Carl F. Bucherer Patravi ScubaTec

March 2015
Our marauding journalist at Baselworld 2015 finally found some tranquillity over tea time today at the Carl F. Bucherer booth. He reports it’s the best tea (…)

Quote of the day

Quote of the day

March 2015
“Many watchmakers talk about a concept. We came to Baselworld with an existing smartwatch - moreover embodying the industrial history of Switzerland”

Quote of the day

Quote of the day

March 2015
“Unlike wearables, we do not conceive watches that control you. You control your watch.” - Dominique Buser, Research & Development, Urwerk

Ladies' watch of the day: ROAMER Searock

Ladies’ watch of the day: ROAMER Searock

March 2015
A joint venture initiated by Fritz Meyer and Johann Stüdeli, Roamer’s roots go back to 1888. Over the years, Roamer has earned a reputation for its enduring (…)

Men's watch of the day: WENGER Urban Metropolitan

Men’s watch of the day: WENGER Urban Metropolitan

March 2015
Wenger just presented its new Urban Metropolitan line. True to the Swiss emblem on the brand’s logo, the watch features a minimalist design, ensuring an air (…)

BREAKING NEWS: apple watches have reached Baselworld!

BREAKING NEWS: apple watches have reached Baselworld!

March 2015
That is a real revolution – and a revelation at the same time: Europa Star fell randomly on a set of incredibly powerful devices, hidden at the very end (…)

Schwarzenegger, when the wrist becomes a muscle

Schwarzenegger, when the wrist becomes a muscle

March 2015
Baselworld is definitely a place full of surprises. The lease of which among them is not the launch of a new brand labelled “Schwarzenegger” with the logo (…)

Well done = Badly done = Not Done

Well done = Badly done = Not Done

March 2015
French-American artist Robert Filliou’s Principle of Equivalence argued that “Well done”, “Badly done”, “Not Done” are three equivalent propositions. In the (…)

The next generation of luxury watchmaking

The next generation of luxury watchmaking

March 2015
The century-old heritage of some watch brands doesn’t happen by accident. Part of what it takes to stand the test of time for a brand is innovation. And (…)