IWC opens in Rome

IWC opens in Rome

April 2013
Schaffhausen-based IWC this week opened its first store in Italy on Piazza di Spagna 28, in the heart of the nation’s capital. “Hardly anyone goes to Rome (…)

JeanRichard – a new philosophy of life

JeanRichard – a new philosophy of life

April 2013
Since taking the helm of the Sowind Group as Chief Executive Officer in August 2011, Michele Sofisti has quickly made his mark on the group’s (…)

Raymond Weil, just the right positioning

Raymond Weil, just the right positioning

April 2013
With 200,000 watches sold in 2012 (at an average retail price of about CHF 2,000, with price tags ranging from CHF 850 to 5,000 and the core range situated (…)

Service, please! - Patek Philippe: patrimonial service

Service, please! - Patek Philippe: patrimonial service

March 2013
In 2012, Patek Philippe launched a vast marketing campaign based not on any single new product, but rather on the notion of service itself. For the (…)

Service, please! - Stoll & Company, America's Watchmakers

Service, please! - Stoll & Company, America’s Watchmakers

March 2013
In the last issue, we profiled the after sales service/customer service approach of Piaget. This issue, we take a look at another way of handling service (…)

Talking Turkey – Saat & Saat in Istanbul

Talking Turkey – Saat & Saat in Istanbul

March 2013
Istanbul is a bustling, thriving city – full of life, business and excitement. In the heart of this city, the only one in the world to span two continents (…)

Strategic métiers d'art

Strategic métiers d’art

March 2013
If we could retain only one main thematic trend seen during the SIHH in Geneva, we would have to choose “métiers d’art” (artisanal craft skills). Never have (…)

Small Independent Watch Brands - The lament of those who are drowning

Small Independent Watch Brands - The lament of those who are drowning

March 2013
The refrain is well known. It has been sung in these columns on several occasions, but now it has really become stuck in the mind. The refrain? The lament, (…)

A (show) week in the life of a retailer

A (show) week in the life of a retailer

March 2013
To get a sense of what a retailer looks for during the Geneva shows, Europa Star spent some time with Alon Ben Joseph, president of Ace Jewelers in the (…)

SIHH 2013 - High-tech materials and movements

SIHH 2013 - High-tech materials and movements

March 2013
There was a profusion of models illustrating the skills in métiers d’art mastered in-house by various brands at the SIHH. But such traditional crafts cannot (…)

The year of butterflies and eagles

The year of butterflies and eagles

March 2013
It may be a long cold winter for some, but for five days in early January snow flurries were held at bay as Geneva warmed to the chefs d’oeuvre at this (…)

Surrounding the SIHH: space stations and satellites

Surrounding the SIHH: space stations and satellites

March 2013
The power of attraction of the SIHH star can be measured by the number of satellites that gravitate around it. They come in all sizes, and range from small (…)