If you are a regular reader of our magazine or a visitor to the Europa Star website, you may have participated in our recent Reader Survey and/ or read (…)

Let’s talk about ourselves. Don’t worry, we won’t make a habit of it! By “ourselves” we mean the press, the media in general, and Europa Star in particular.

In this issue, Europa Star focuses on breakaways in all their forms. Revolutionary products, fractured markets, shakedowns in distribution, technology (…)

A column featuring key data and business facts, mixing numbers and statements for a condensed market overview.

• 97% of our readers prove to be “satisfied” or “very satisfied” • A 50%-50% split of professional buyers and private buyers follow us • The majority have (…)

Companies like Fiyta are coming out with complications more and more prestigious and aim to eventually topple Swiss luxury brands. However, their offensive (…)

Whereas the 2014 edition of the Watch and Clock Fair in Shenzhen had pinned all its hopes on the free trade agreement between Switzerland and China, this (…)

When the Berlin Wall came down on November 9th, 1989, very few people could have envisioned the fascinating comeback of German high-end watchmaking. Yet, (…)

Located only a few metres away from each other, they are both influential and extravagant in a conservative territory: one caters to hipsters and the (…)

In-store versus online sales: some thoughts on the future of retailing.

Slimmer, more complicated, more accurate, and – inevitably – more expensive. Will the race for mechanical performance in watchmaking, like the quest for (…)

China dominates patent applications in watchmaking, particularly in the field of smartwatches. Switzerland focuses more on the mechanical watch, on the (…)