Omega claims that its co-axial is “the perfect mechanical watch”. Here we take a look at the co-axial escapement’s history.

Ekaterina Sotnikova has opened a store in Paris that sells watches made by indepdendent watchmakers. Originality and prestige.

Major markets, like Los Angeles, are where the brands do a lot of business, so it is in their interest to build their presence in these important locations (…)

Manufacturers started taking over wholesalers and now they are taking over retail distribution. The obvious next step (which is actually happening as we (…)

More and more, I feel the brands are looking to dominate the retail market and go direct to the important collectors. It is an opportunity to hold a (…)

PR plays an enormous role in proliferation of the brand. A brand boutique creates the brand personality, mystique and emotional values. I think in the short (…)

Girard-Perregaux’s Constant Escapement exploits the phenomenon of a blade buckling to provide constant-force impulses to the balance.

The benefits of brand boutiques are the ability to communicate the complete brand world, a unique opportunity to present all the watches and make sure that (…)

Like anyone, brands open a boutique because they see the potential for profit. By trading off the cost of paying a fixed overhead every month, they get the (…)

We are not retailers by nature. We know how to make watches, retailers are much better equipped to sell them. We don’t want to undermine the partners who (…)

A big part of opening monobrand boutiques is to bring the end consumer closer to the brand and to provide a kind of concierge experience. Many times (…)

TAG Heuer is the first to explore new avenues for regulating mechanical watches.