1972: the Swissonic 100 Chronograph, a singular swiss solution
June 2026
At the height of the quartz crisis, the Swiss watch industry did not merely defend itself: it invented alternatives. Among them, the Swissonic 100 (…)
The fascinating face of time - Tissot in Chicago, 1893
June 2026
As an exhibitor and member of the international watchmaking jury at the Chicago World’s Fair in 1893, Charles-Emile Tissot, the director of the watchmaking (…)
Tissot and the World’s Fairs (1878-1893)
April 2026
Against all the odds and despite living in the middle of nowhere, watchmakers were great travelers. It is easy to imagine how these pioneers were welcomed (…)
When Longines patented the Flyback: a 90-year legacy
April 2026
On June 16, 1936, the publication of a patent marked a decisive turning point in the history of watchmaking and aviation. By introducing the flyback (…)
Tudor: the first century (1926–2026)
March 2026
Rolex’s little sister joins the exclusive circle of centenarian brands this year. Discreet in its communication yet unwaveringly faithful to its founding (…)
Inside the Patek Philippe Museum: a conversation with Dr Peter Friess
January 2026
For Dr Peter Friess, it all began in the 1970s with the restoration of clocks by the extraordinary Renaissance master Jost Bürgi. More than a decade ago, he (…)
The Adventurers of Time
September 2025
Once upon a time... there was watchmaking! The watches we wear today stem from enduring collective effort, the fruit of a long series of inventions (…)
Who fired first, the French or the English?
PORTRAITS
September 2025
The extraordinary inventiveness of French and English watchmakers in the Age of Enlightenment paved the way for the “classical” mechanical horology that we (…)
Vintagemania: a fresh look at generations of archives
June 2025
We asked eighteen experts, designers, watchmakers, retailers and enthusiasts, mainly from the younger generation, to select and comment on articles from our (…)
LVMH and the relaunch of Daniel Roth
GUEST COLUMN
May 2025
L’usage d’une marque ayant un passé peut donner l’idée d’une réduction des risques. Elle véhicule également le message d’un retour aux sources. Parmi les (…)
A history of Swiss watches in India
GUEST COLUMN
January 2025
The introduction of Swiss watches to India can be traced back to the 19th century, when the subcontinent’s increasing interactions with Europe made Swiss (…)
On the difficulties of waking a sleeping beauty: the case of Léon Hatot
GUEST COLUMN
November 2024
In an industry that values history and heritage, there is great temptation to revive old names, as recent examples have shown. The Europa Star archives are (…)
