Heritage: The power of the past

Heritage: The power of the past

ARCHIVES AND HERITAGE

December 2018
In the watch business it’s difficult to talk about the present without bringing up the past. It’s almost Pavlovian.

Yesterday's marketing is more modern than you think it is

Yesterday’s marketing is more modern than you think it is

VINTAGEMANIA

October 2018
Art deco advertisements certainly look prettier mounted on your wall than the modern ones you’ll find in the glossy magazines in your doctor’s waiting room. (…)

The risky lure of neo-vintage

The risky lure of neo-vintage

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

April 2018
Slowly but surely over the past few years, a vintage wave has been sweeping through the watchmaking establishment and influencing styles like few phenomena (…)

From sedentary time to travelling clocks

From sedentary time to travelling clocks

HISTORY

February 2018
Whether in quest of pastures new, whether migrating, invading or conquering, engaged in trading and cultural exchanges or on exploration, crusades or (…)

Zulu time

Zulu time

TRAVEL WATCHES

February 2018
Compared with Universal Time and its traditional 24 time zones, the GMT watch is more modest in its offerings: a second time zone, a second ‘point of (…)

Have time, will travel

Have time, will travel

PORTFOLIO

January 2018
Watchmakers did not need Einstein to intuitively understand that time and space are closely associated, like the two faces of the same coin. Their art was (…)

A chronology of the chronograph

A chronology of the chronograph

FROM THE BALANCE SPRING TO THE MOON (1675–1969)

January 2018

A forgotten consequence of the Korean war

A forgotten consequence of the Korean war

ARCHIVES

November 2017
In 1952, the Swiss government took the controversial decision to restrict watch exports to Hong Kong. Watchmakers were obliged to respect quotas that cut (…)

A short history of watch fairs

A short history of watch fairs

RETROSPECTIVE

March 2017
Although they differ greatly in appearance, the markets of the Middle Ages and today’s big watchmaking exhibitions share the same commercial ambitions. (…)

Roskopf, the forgotten proletarian watch

Roskopf, the forgotten proletarian watch

HISTORY

March 2017
Some fifty years ago, in 1967, Europa Star (issue 3/1967) published an article in collaboration with the Roskopf Association celebrating the hundredth (…)
Europa Star
The Jewish roots of Swiss watchmaking
Europa Star

The Jewish roots of Swiss watchmaking

HERITAGE

January 2017
The roots of “Watch Valley” are not only Protestant, as the popular image would have it. Jews – from Alsace in particular – contributed just as much to the (…)

The chronograph: an expression of modern times

The chronograph: an expression of modern times

HISTORY

January 2017
The chronograph, an ingenious invention of modern times, has taken the measure of human progress for nearly two centuries.