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The Chinese watch market in 3 key concepts

ANALYSIS

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October 2019


The Chinese watch market in 3 key concepts

A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of goods. It is also a digital laboratory, where individualistic buying behaviour now dominates.

1. A DIGITAL LABORATORY

A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of goods. On the JD.com e-commerce site, for example, you will find ten times more watch references than on Amazon. The platform employs 160,000 people and has 300 million registered customers, making it the second most popular online sales provider in the country after Tmall (Alibaba).


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