“The creators of El Primero made me go beyond El Primero”
JULIEN TORNARE, ZENITH
July 2020
Since taking the reins of Zenith in 2017, Julien Tornare has been patiently moving ahead with the work of “refounding” the brand, to take it beyond its El (…)
Louis Vuitton, polarising Haute Horlogerie
PORTRAIT
May 2020
Louis Vuitton’s watchmaking output often flies under the radar of purists because of its exclusive distribution. It is one of the few luxury houses to have (…)
Hublot, material matters
THE LONG INTERVIEW
January 2020
Contrary to preconceived ideas, behind the success of Hublot is not only the vocal and charismatic Jean-Claude Biver but a veritable double act, inseparable (…)
“We have to reinvent the Swatch of the 21st century”
JEAN-CHRISTOPHE BABIN
December 2019
In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (…)
A summer read: Bulgari Cinemagia
HIGH-END JEWELLERY & TIMEPIECES
August 2019
Every year, Bulgari selects a theme with which to showcase its creativity and craftsmanship in extraordinary jewellery and timepieces. This year’s event is (…)
TAG Heuer nostalgia
EUROPA STAR ARCHIVES
July 2019
Back in 1998, we highlighted in our pages the “power of the past” in the watch industry as TAG Heuer, a pioneer of the “vintagemania” trend, revived the (…)
The watchmaker who saved Zenith from oblivion
HISTORY
December 2018
It’s a well-known story, but one that definitely bears retelling. All the more so, since this issue of Europa Star is all about the value of preserving (…)
Bulgari and the classical ’80s
ROME
September 2018
How can a big fashion house overhaul its collections without bowing to the diktats of social networks? One solution is to rediscover times that, although (…)
Hublot: what marketing impact of the World Cup?
ANALYSIS
August 2018
When seeing the referees holding boards with the Hublot logo during the World Cup, did you wonder what was the marketing outcome for the brand? Chrono24 (…)
Zenith opens its doors... permanently
A WORLD FIRST
May 2018
Zenith in partnership with Neuchâtel Tourism launched a unique project in order to promote the Swiss watch industry and make it even more attractive for (…)
“Today’s vintage is the style of people who have no ideas of their own”
INTERVIEW WITH JEAN-CHRISTOPHE BABIN
April 2018
With one foot in jewellery and the other in watches, Bulgari’s CEO Jean-Christophe Babin interprets the radical changes taking place in the industry with a (…)
Astride haute horology and high-end technology
LOUIS VUITTON
March 2018
With its highly colourful Escale Worldtime, presented in 2014, Louis Vuitton radically reinvented their whole world time aesthetic. The Escale Worldtime (…)