Depancel, a community-based approach to watchmaking
September 2022
Depancel was founded in 2018 and draws its inspiration from French vintage cars. The brand gives its community many opportunities to get involved in the (…)
Adam Benedict: the resilience of a family watch tradition
August 2022
It is a fascinating story. It all began with a Jewish family who ran a watch factory in Russia until the 1917 revolution, when they moved their operations (…)
“My brand was born from the watch archives”
INTERVIEW
January 2022
The first two models of Sherpa Watches, the Ultradive and OPS, are directly inspired by vintage models from Swiss brand Enicar. They reinterpret the (…)
Philipp Plein enters the watch industry with a “maximalist” approach
INTERVIEW
January 2022
You either love it or you hate it. The fashion designer known for his bold, fun, flashy and loud style is introducing his first line of watches and (…)
BA111OD launches a tourbillon for less than CHF 4’000
October 2021
Thomas Baillod, founder of a watch sales concept turned into a brand, unveils “Chapter 4, The Veblen Dilemma Tourbillon”, priced at CHF 3’920. This (…)
Verax: Street made watchmaking
PORTRAIT
July 2021
Founded by an anonymous collective in the “street-luxury” segment, Verax is offering its first timepiece combining the codes of urban culture with those of (…)
Entry-level Swiss watchmaking on the counter-offensive
INTERVIEW
June 2021
Alexander Bennouna, former CEO of Victorinox watches and an expert in the challenges facing the most affordable segment of Swiss watch production, is (…)
Baltic and the blueprint for creating a watch brand in the 21st century
TESTIMONY
April 2021
Neo-vintage is all the rage in watchmaking, especially among millennials. Baltic, founded by representatives of that generation, is a start-up that has (…)
Watch Angels: a watch incubator is born
INDUSTRY
January 2021
We are witnessing the emergence of a new category in the watch industry. The “incubation workshop” is neither licensing nor crowdfunding; it takes (…)
Kauri, an independent watchmaker’s journey
NEW BRAND
October 2020
Samuel Gillioz first trained at the Ecole d’Horlogerie in Geneva before honing his skills with some of the most prestigious watchmakers, including Vacheron (…)
Stefano Ricci presents its first range of watches
October 2020
Stefano Ricci, the Florentine luxury lifestyle brand for men, presents Octagon, its first range of watches. The collection consists of a Perpetual Calendar, (…)
Timeless: the new brand with a retro-futurist design
October 2020
The daring and successful gamble taken by a young 3D illustrator from French-speaking Switzerland with a passion for watchmaking was to launch his own watch (…)
