A major revival strategy for Corum
May 2026
In a candid, no-nonsense interview, Haso Mehmedovic - the new CEO of Corum who led last year’s management buyout - lays out his strategy. After a period of (…)
L.Leroy: a legendary name makes its comeback
April 2026
Dormant for nearly a decade, L.Leroy is now re-emerging on the watchmaking stage with a clear ambition: to reconnect with its own legend. As it celebrates (…)
Universal Genève: “Le Couturier de la Montre” is back
April 2026
Universal Genève is undeniably one of the twentieth century’s most recognised and celebrated brands among watch lovers. Its aura remains untouched even (…)
Urban Jürgensen: building a new golden age
March 2026
Eight months after the highly acclaimed launch of the new Urban Jürgensen era - no fewer than nine new references unveiled in June, crowned with an award at (…)
Breva’s new lease of life
January 2026
Reviving a brand is never just a simple return. It’s a bold bet. That is precisely what Julien Haenny and Gabriella Sinicco have accomplished by giving new (…)
Dennison goes neo-vintage
January 2026
British case manufacturer Dennison ceased operations in 1967. Spurred on by vintage watch dealer Toby Sutton, entrepreneur Stéphane Cheikh and designer (…)
Universal Genève: universal by nature
COVER STORY
November 2025
Hundreds of Swiss watch brands have enjoyed international success, only to find themselves consigned to history – examples abound in Europa Star’s archives. (…)
Löbner, an original ambition in German luxury
September 2025
Based in Munich, entrepreneur Matthias Düwel has set out to revive German luxury brands which, after a glorious past including, for some, as purveyors to (…)
Urban Jürgensen’s grand revival
September 2025
New owners the Rosenfield family have gone all out when reviving the brand, whose origins are rooted in the philosophy of the Enlightenment: models equipped (…)
White Star, the revival of a Swiss watchmaking classic
April 2025
After working extensively for major watchmaking groups as a specialist in jewellery and gemmology, Cédric Berruex fell in love with the history of a brand (…)
Breva Genève is set to make a comeback in 2025
December 2024
The high-end Swiss watch brand makes its return with a fresh take on Italian timeless elegance blending Swiss precision. Led by an executive team of (…)
The peculiar case of the watch brand relaunch
December 2024
In an industry that values heritage and tradition, relaunching a dormant brand is common practice. Europa Star looks at Favre Leuba and Universal Genève, (…)
