“Reinventing yourself as a concept watch store”

“Reinventing yourself as a concept watch store”

BRICK & CLICK / SWITZERLAND

October 2017
“We’ve been a family business for fifty years. Besides the boutique, 35 years ago we took over a vintage watch shop called Au Vieil Horloger."

“Necessity is the mother of invention!”

“Necessity is the mother of invention!”

BRICK & CLICK / BELGIUM

October 2017
"We’re two associates and we launched our multi-brand boutique fairly recently, in 2009. And in the summer of 2017, we also opened the Rolex boutique in (…)

“We believe in the strength of omnichannel”

“We believe in the strength of omnichannel”

BRICK & CLICK / NETHERLANDS

October 2017
“We come from the diamond sector, where our father already worked. And even today, our turnover is still fairly evenly balanced between jewellery and (…)

“Why would the customer want to buy this product from me?”

“Why would the customer want to buy this product from me?”

BRICK & CLICK / SWITZERLAND

October 2017
"2017 started quite well in comparison to last year. We have many more guests from abroad back in Lucerne."

“Seeing with their own eyes”

“Seeing with their own eyes”

BRICK & CLICK / JAPAN

October 2017
"2016 was a difficult year. In reaction, we increased our appeal to new customers by launching a website dedicated to watchmaking."

“Brands must limit production, control supply and stabilise pricing”

“Brands must limit production, control supply and stabilise pricing”

BRICK & CLICK / AUSTRALIA

October 2017
“2016 was certainly a challenging year for retail. The increase in grey market activity and the aggressive pricing stemming from product dumping resulting (…)

“Consumers are looking for an experience, online or offline”

“Consumers are looking for an experience, online or offline”

BRICK & CLICK / PORTUGAL

October 2017
“The Portuguese market still outperforms the global current trend."

“A more direct distribution structure needs to happen”

“A more direct distribution structure needs to happen”

BRICK & CLICK

October 2017
“We set up an online shop-front for each brand on Skolorr, once they have been vetted and approved as a partner (to ensure trust, credibility, quality, (…)
Europa Star
Points of sales online engagement in 2017
Europa Star

Points of sales online engagement in 2017

BRICK & CLICK

October 2017
Digital media are playing an increasingly important role in the purchasing process for luxury products in general, and watchmaking and jewellery in (…)

Business climate, competition and the digital future

Business climate, competition and the digital future

THE HOUR GLASS

October 2017
The Hour Glass is present in the markets of Singapore, Malaysia, Thailand, Hong Kong, Japan and Australia. In 2016, in most of these markets, the watch (…)

“Retailers must transform themselves into showrooms”

“Retailers must transform themselves into showrooms”

BRICK & CLICK

October 2017
“Today, retailers are coming under enormous pressure. Consumer behaviour is changing rapidly."

The last of the Mohicans: the outrage of a small retailer

The last of the Mohicans: the outrage of a small retailer

PORTRAIT

October 2017
As part of our wide-ranging survey on the state of watch retail worldwide, we spoke with many retailers, both multi-brand and independent, as well as (…)