All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (…)

The Marine Hora Mundi is Breguet’s first timepiece of 2022 to bear the signature of new CEO Lionel a Marca, who was appointed last year. We took the (…)

After a long period of silence, Jaquet Droz’s new CEO, Alain Delamuraz, has announced his policy to revolutionise the brand’s strategy from top to bottom. (…)

The giant from Le Locle is seeing strong growth in its electronic output for the first time in several years, thanks to the success of its PRX model. It’s a (…)

What lies behind the Swatch Group’s strong presence in the Chinese market? What were the main stages of its expansion in the country? The Europa Star (…)

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand (…)

Last year, Matthias Breschan took over the top job at Longines from the legendary Walter von Känel, who turned the brand into a commercial “war machine”. As (…)

Hamilton, which offers affordable mechanical neo-vintage watches, and which committed early on to e-commerce, seems to have a better profile than other (…)

From the end of November, the Swiss brand will take part in a retrospective on robotics at the prestigious MUDEC in Milan. For nearly three centuries, the (…)

What do Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes have in common? Two things: they showed an admirable determination to set new (…)

Omega, which is champing at the bit after the cancellation of Tokyo 2020 and the postponed release of the latest James Bond movie, has chosen to physically (…)

Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (…)