Being together (in real life)
EDITORIAL
August 2018
As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (…)
Online exclusivity: will luxury brands win this war?
E-COMMERCE
August 2018
Producers of high-end goods recently won an important case before the European Court of Justice. The latter banned retailers from selling products on third (…)
BrandCloud and the omnichannel model
RETAIL
August 2018
This is an ambitious project, almost frightening by its scope. But it is worth a closer look, since its ultimate aim is to create a simple and effective (…)
Mechanical smartwatches
CONNECTION
July 2018
In rapid succession, starting with an advance announcement, the start-up X-One and Frederique Constant both recently presented mechanical smartwatches. A (…)
How digital democratised luxury
STUDY
May 2018
Luxury today is open to more and more people, with digital technology having had a huge impact on this change. Piers Schmidt reports on how he believes the (…)
Why do new generations grow suspicious of social media?
May 2018
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that (…)
The forced march towards digitisation
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
May 2018
Sponsored content on Facebook, e-commerce websites, transparent watch prices, massive investment in SEO on Google – faced with the digital tidal wave that (…)
Watches and connection: parting on good terms
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
April 2018
Every market needs a strong symbolic leader, a locomotive, a benchmark to ensure its survival. Rolex is that symbol for the “traditional” watch, and Apple (…)
GPS, satellite, radio, internet
TRAVEL WATCHES
February 2018
Like the Tissot T-Touch addressed in this dossier, Japanese watchmakers best stand out for their integration of new technologies into their watches, and (…)
It may be smart, but is it clever?
WATCHWORDS
January 2018
The Internet of Things promises a multitude of additional smart devices that will embed internet connectivity into even more areas of our lives, making (…)
The impenetrable jungle of e-commerce
SCENARIOS
October 2017
I decided to play Candide, acting as if I knew absolutely nothing about watches.
Fashion watches: the Apple effect
VOLUME BRANDS
June 2017
Technology is clobbering the fashion-watch business. Can it also save it? Fashion-watch leader Fossil thinks so.
