“Bridging connection and complication”
FREDERIQUE CONSTANT
February 2019
Frederique Constant has passed the 30 year mark. With characteristic discretion and a style that is anything but exuberant, the brand recently acquired by (…)
A new e-retail formula in the United States
DISRUPTION
February 2019
An expert of the American watch retail network has come up with a system where brands and representatives could finally cooperate in terms of online sales. (…)
Digital vs. analogue
WATCHWORDS
January 2019
“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool again.
Watches and bitcoins
DISRUPTION
November 2018
New virtual currencies like the famous bitcoin are just early arrivals in a new digital revolution, the blockchain. The first timepieces inspired by this (…)
Being together (in real life)
EDITORIAL
August 2018
As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (…)
Online exclusivity: will luxury brands win this war?
E-COMMERCE
August 2018
Producers of high-end goods recently won an important case before the European Court of Justice. The latter banned retailers from selling products on third (…)
BrandCloud and the omnichannel model
RETAIL
August 2018
This is an ambitious project, almost frightening by its scope. But it is worth a closer look, since its ultimate aim is to create a simple and effective (…)
Mechanical smartwatches
CONNECTION
July 2018
In rapid succession, starting with an advance announcement, the start-up X-One and Frederique Constant both recently presented mechanical smartwatches. A (…)
How digital democratised luxury
STUDY
May 2018
Luxury today is open to more and more people, with digital technology having had a huge impact on this change. Piers Schmidt reports on how he believes the (…)
Why do new generations grow suspicious of social media?
May 2018
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that (…)
The forced march towards digitisation
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
May 2018
Sponsored content on Facebook, e-commerce websites, transparent watch prices, massive investment in SEO on Google – faced with the digital tidal wave that (…)
Watches and connection: parting on good terms
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
April 2018
Every market needs a strong symbolic leader, a locomotive, a benchmark to ensure its survival. Rolex is that symbol for the “traditional” watch, and Apple (…)
