The opening up of luxury watchmaking to contemporary creative horizons may have begun when Gerald Genta made a splash at the “Montres et Bijoux” exhibition (…)

Smartwatches? They account for 12% of turnover at Frédérique Constant and 35% at Alpina. With the creation of MMT, Peter Stas is one step ahead in the (…)

Today, it is possible to launch a brand without even having the actual watch on your wrist. From the 1990s onward, the arrival of 3D computer-generated (…)

For all their use of characters, Swiss watchmakers have failed to take advantage of their country’s reputation for excellence in typography, with some (…)

How is it possible to achieve a much stronger and instant match between brand orders and assembly capabilities? And doing so, avoid excessive and unsold (…)

Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. Presentation.

Once a pioneer, yet now decidedly run-of-the- mill, the quartz movement is approaching a crucial point in its history. With mechanical watches becoming less (…)

If you’re looking for something to brighten up your nights, this is it! Invisible during the day, Swiss Super-LumiNova® becomes apparent when the light (…)

Inspired by the ancient water clock, fluid-driven time-telling required ten years of development to finally appear in the Neuchâtel-based brand’s watches. (…)

Contractually he was supposed to stay out of the watchmaking sector for a decade after the sale of TechnoMarine. It was due to a series of circumstances, (…)

The most accurate clock in all of Baselworld was to be found on the Urwerk stand. Actually called AMC, short for Atomic Master Clock, it is a new, atomic (…)

It was in the Neuchâtel-based research institute that research workers developed watchmaking applications for a material that is fast gaining popularity: (…)