Customisation: from exclusive to unique

Customisation: from exclusive to unique

BESPOKE WATCHES

March 2021
While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (…)

Collecting watches: a meeting with Lung Lung Thun

Collecting watches: a meeting with Lung Lung Thun

INTERVIEW

décembre 2020
Watch collecting is often synonymous with men, and yet there is a growing contingent of female collectors who are actively involved in horology. Lung Lung (…)

“Collecting is about the people we meet”

“Collecting is about the people we meet”

WATCHTIME

April 2020
Among local fairs aimed at collectors, WatchTime is becoming a label, with shows in New York, Los Angeles and Düsseldorf in Germany. The recipe? Organising (…)

Shanghai Watch Festival: when collectors get together

Shanghai Watch Festival: when collectors get together

THE FAIR TRADE

April 2020
The collector has been the most notable figure to emerge on the watchmaking scene in the first quarter of the 21st century. In China, the nation most hotly (…)

Collective: the Silicon Valley's watch club

Collective: the Silicon Valley’s watch club

IN THE SILICON VALLEY

January 2020
The new collectors’ club came to global attention when Zenith announced the launch of a “Collective” edition of its Chronomaster El Primero last October. (…)

Meeting the Shanghai Watch Gang

Meeting the Shanghai Watch Gang

COLLECTORS

September 2019
Think RedBar meets “Crazy Rich Asians”. The Shanghai Watch Gang is based in the most promising market in the world for luxury watches. And they are at the (…)

Redbar: uniting collectors worldwide

Redbar: uniting collectors worldwide

WATCH CLUB

November 2018
This is undoubtedly the most successful ‘organic’ initiative looking to bring together watch aficionados worldwide. Paradoxically, it all began online, (…)

Supercars and Luxury Watches: A One-Way Love Affair?

Supercars and Luxury Watches: A One-Way Love Affair?

GUEST COLUMN

October 2018
The connection between these two “toys for boys” is undeniable. It is one of the most recurring themes in marketing and publicity for luxury watches. That (…)
Europa Star Europa Star Europa Star
What the heck does that damn consumer want?
Europa Star Europa Star Europa Star

What the heck does that damn consumer want?

THE MYTHS OF COMMERCE (PART 1/5)

July 2018
We are at a turning point in the history of retail. Many youngsters propose new models they deem “customer-focused” in the digital age. But their focus has (…)

The end of the passive ambassador?

The end of the passive ambassador?

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

May 2018
We’ve seen so many stars posing with a luxury watch on their wrist and being handsomely paid for the service that we’ve forgotten one thing: if these (…)

Personalisation, for the privileged few?

Personalisation, for the privileged few?

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

April 2018
Reserved until recently for a few highend watches, personalisation is now gaining ground. Mainly as a result of the internet, new technologies, or the new (…)

Did you say vintage?

Did you say vintage?

TRENDS

The term ‘vintage’ appears to be invading the entire watchmaking world and yet it covers many very different realities from the authentically ‘vintage’ (…)