The connection between these two “toys for boys” is undeniable. It is one of the most recurring themes in marketing and publicity for luxury watches. That (…)

We are at a turning point in the history of retail. Many youngsters propose new models they deem “customer-focused” in the digital age. But their focus has (…)

We’ve seen so many stars posing with a luxury watch on their wrist and being handsomely paid for the service that we’ve forgotten one thing: if these (…)

Reserved until recently for a few highend watches, personalisation is now gaining ground. Mainly as a result of the internet, new technologies, or the new (…)

The term ‘vintage’ appears to be invading the entire watchmaking world and yet it covers many very different realities from the authentically ‘vintage’ (…)

For the past fifty years, the only so-called ‘watches’ worn by young people have been garish, interchangeable, gimmicky things; accessories rather than real (…)