A powerful new voice
EDITORIAL
April 2021
A new voice has entered the conversation. This promises debate and controversy, but above all it ensures that the industry maintains its social and cultural (…)
Watch enthusiasts always find each other
TESTIMONIALS
December 2020
Some of them have been active for two centuries, others just since last year; horological societies, associations and clubs feed the global watchmaking (…)
Collecting watches: a meeting with Lung Lung Thun
INTERVIEW
décembre 2020
Watch collecting is often synonymous with men, and yet there is a growing contingent of female collectors who are actively involved in horology. Lung Lung (…)
“Collecting is about the people we meet”
WATCHTIME
April 2020
Among local fairs aimed at collectors, WatchTime is becoming a label, with shows in New York, Los Angeles and Düsseldorf in Germany. The recipe? Organising (…)
Shanghai Watch Festival: when collectors get together
THE FAIR TRADE
April 2020
The collector has been the most notable figure to emerge on the watchmaking scene in the first quarter of the 21st century. In China, the nation most hotly (…)
Collective: the Silicon Valley’s watch club
IN THE SILICON VALLEY
January 2020
The new collectors’ club came to global attention when Zenith announced the launch of a “Collective” edition of its Chronomaster El Primero last October. (…)
Meeting the Shanghai Watch Gang
COLLECTORS
September 2019
Think RedBar meets “Crazy Rich Asians”. The Shanghai Watch Gang is based in the most promising market in the world for luxury watches. And they are at the (…)
Redbar: uniting collectors worldwide
WATCH CLUB
November 2018
This is undoubtedly the most successful ‘organic’ initiative looking to bring together watch aficionados worldwide. Paradoxically, it all began online, (…)
Supercars and Luxury Watches: A One-Way Love Affair?
GUEST COLUMN
October 2018
The connection between these two “toys for boys” is undeniable. It is one of the most recurring themes in marketing and publicity for luxury watches. That (…)
What the heck does that damn consumer want?
THE MYTHS OF COMMERCE (PART 1/5)
July 2018
We are at a turning point in the history of retail. Many youngsters propose new models they deem “customer-focused” in the digital age. But their focus has (…)
The end of the passive ambassador?
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
May 2018
We’ve seen so many stars posing with a luxury watch on their wrist and being handsomely paid for the service that we’ve forgotten one thing: if these (…)
Personalisation, for the privileged few?
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
April 2018
Reserved until recently for a few highend watches, personalisation is now gaining ground. Mainly as a result of the internet, new technologies, or the new (…)