Watch retailers


Watch retailers: strategies for dealing with the pandemic

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December 2020


Watch retailers: strategies for dealing with the pandemic

With international travel halted, the absence of tourist customers has been keenly felt by the watch retail trade. Without this category of buyers, many are reinvesting in their local clientele and e-commerce, pending the emergence of a hypothetical “Christmas miracle”. What are the best strategies for dealing with the pandemic? From entry-level to ultra-luxury, we’ve gathered multiple testimonials from retailers around the world.

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hat are the solutions for retailers, after almost a full year marked by an unprecedented crisis? How can they navigate through the “perfect storm” of aggravating factors that are posing an existential threat to the vital arteries of the watch trade?


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