Frugal luxury: the ultimate oxymoron?
December 2023
Luxury companies seem to be aware of their impact, and Environmental, Social and Governance (ESG) policies are flourishing. The stated aim is to create a (…)
The green galaxy of Leonardo DiCaprio
INFOGRAPHIC
October 2023
Leonardo DiCaprio has just entered the capital of Swiss watch company ID Genève. The actor has been a long-standing supporter of multiple initiatives in (…)
Leonardo DiCaprio: Heavyweight support for ID Genève
October 2023
Since its founding in 2020, the Swiss brand has been carving out a path with a bold vision: to produce the most eco-responsible watches possible. Although (…)
Oris: Dat Watt Limited Edition II
September 2023
The second collaboration between Oris and the Common Wadden Sea Secretariat, dedicated to the Wadden Sea, mimics the radiant green of the salt marshes of (…)
A partnership between ID Genève and Watches of Switzerland
May 2023
The Swiss start-up and one of the largest watch retailers in the world have announced a partnership built around environmental responsibility. ID Genève (…)
One step closer to organic watches?
SUSTAINABILITY
December 2022
Innovation is an area wide open to spurious claims of environmental benefits and promises to save the planet. Even so, there are a number of ideas out there (…)
Feminine meets sustainable at Iris Alt.
November 2022
It could be argued that women still have limited options for their choice of timepiece. Gem-set iterations of men’s models or exuberant jewellery watches (…)
Web3 and sustainability: reconciling the irreconcilable?
November 2022
Not a day goes by without news that a brand is releasing an NFT, harnessing the possibilities of blockchain or investing in the metaverse. Is this really (…)
Breitling: “Our goal is to use only accredited and traceable sources”
INTERVIEW
November 2022
From 2025, Breitling will use only artisanal gold and lab-grown diamonds for its gold and gem-set watches. Over recent years the brand has been promoting (…)
Are you ready for radical solutions?
EDITORIAL
October 2022
Only radical solutions can create real change. But how do you steer an iceberg the size of Ireland, for example, never mind the entire world? What are these (…)
From ego to eco
EDITORIAL
October 2022
The 2000s were all about tourbillons; the 2010s were a race for vintage; the decade that has just begun looks set to be all about who can be greenest. But (…)
Awake, watches and the fragility of the Earth
CASE STUDY
September 2022
Awake’s latest Mission to Earth model is inspired by the “Overview Effect”, which takes hold of astronauts who are lucky enough to see our planet from the (…)
