Under the managing hand of Stéphane Waser, Maurice Lacroix has repositioned itself in recent years more as a maker of casual, urban and sporty watches. The (…)

Our friends at WOLF have crafted an innovative distribution concept in this “new normal” of social distancing and closed stores. We share here the letter (…)

One heck of a dilemma is facing all the watch brands in the starting blocks right now. Ready, or nearly, to launch their new models in the run-up to the (…)

The world is short of masks, but brimming over with watches. Stocks are overflowing. When business takes up again, the idea that it will be business as (…)

In 1918, at the end of World War One, the Spanish flu pandemic strikes. It will go on to cause 50 to 100 million deaths worldwide. To save Swiss (…)

As we write these lines, the watch industry is in the throes of its worst existential crisis since the 1970s. A wave of bankruptcies has begun. And there is (…)

The comparison is not 100% accurate, obviously. But we wanted to find in our archives the impact that the first pandemic of the 21st century, SARS, had on (…)

No introduction is needed for Xavier Dietlin, the joyous inventor and creator of new, playful, poetic, interactive, didactic or even humorous ways of (…)

Surviving and thriving in our globalised, digital age means being one of those happy few brands that reach “godlike status”, as Georges Kern puts it. The (…)

The announcements of the cancellation of Watches & Wonders and Baselworld, and the bankruptcy of RJ Watches, are symptomatic of the deep troubles (…)

Is the watchmaking industry simply coming to the end of a 30-year revolution bent on pursuing the high-end segment as the ultimate goal? Or does the (…)

From “entry-level mechanical watches” to “entry-level watchmaking excellence”: this more or less sums up the path of Louis Erard since 2004. CEO Alain (…)