FIyta: The horological side of Chinese soft power

FIyta: The horological side of Chinese soft power

PORTRAIT

November 2019
As part of a group that controls a large proportion of China’s watch distribution, Fiyta represents the best of what the local industry has to offer in (…)

“Logistics is the ‘killer app' of the Chinese e-commerce giants”

“Logistics is the ‘killer app’ of the Chinese e-commerce giants”

INTERVIEW WITH DIGITAL LUXURY GROUP

November 2019
WeChat or Weibo, Tmall or JD: which platform is most likely to align with the strategies of Swiss watch brands? Geneva-based Digital Luxury Group (DLG) was (…)

JD: Operation “seduction” in the watch world

JD: Operation “seduction” in the watch world

E-COMMERCE

November 2019
China’s JD has over 300 million active users, making it the largest retailer in the country (it actually works as both a marketplace and a retailer), from (…)

Alibaba: a game-changing alliance with Richemont

Alibaba: a game-changing alliance with Richemont

E-COMMERCE

November 2019
Tmall is hoping its strategic cooperation with Yoox-Net-APorter will attract distribution and increase sales of watches on its dedicated luxury platform. We (…)

The Chinese watch market seen by key players

The Chinese watch market seen by key players

QUOTES

November 2019
In this article, we selected a number of quotes from various voices on the Chinese watch market, that helps to understand the main trends and upheavals in (…)

China: introducing the dominant players in watch distribution

China: introducing the dominant players in watch distribution

RETAIL

October 2019
Often originating from Hong Kong, the continent’s watchmaking hub, giant groups have formed to organise the emergence of multiple points of sale in the (…)

The Chinese names of the main watch brands

The Chinese names of the main watch brands

WATCH CULTURE

October 2019
Symbolizing vitality and intelligence, the rat will take over from the pig at the Chinese New Year on January 20th 2020. Beyond the Zodiac signs, did you (…)

The Chinese watch market in 3 key concepts

The Chinese watch market in 3 key concepts

ANALYSIS

October 2019
A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of (…)

How China fell in love with watchmaking

How China fell in love with watchmaking

HISTORY

October 2019
How did the watch achieve such an exalted status in China? The answer also raises some questions about the future of what has become a highly symbolic (…)

Our special report in China

Our special report in China

EDITORIAL

October 2019
What explains the country’s “watch fever” over the last two decades? In our new issue’s feature on China, we attempt to provide keys to understanding the (…)
Europa Star
Report on unrest in Hong Kong
Europa Star

Report on unrest in Hong Kong

DEMONSTRATIONS

September 2019
Since the beginning of the year, we’ve heard nothing but bad news from the watchmaking metropolis, the historic hub of Swiss watches in Asia. The trade (…)
Europa Star Europa Star Europa Star
Pilo & Co: a case study in China
Europa Star Europa Star Europa Star

Pilo & Co: a case study in China

PORTRAIT

September 2019
Active in the challenging segment of affordable Swiss watches – unlike the majority of independent watchmakers, who go for the high end – the brand founded (…)