What about Japanese independents?

What about Japanese independents?

FAR EAST TRAVEL JOURNAL

February 2018
The independent Japanese watchmaker Hajime Asaoka has produced a grand total of... 19 watches! They are the result of meticulous craftsmanship, performed (…)
Europa Star
Reflections and travel notes on the japanese watchmaking market
Europa Star

Reflections and travel notes on the japanese watchmaking market

FAR EAST TRAVEL JOURNAL

February 2018
Exports of Swiss watches to Japan seem to have decreased again this year. Rolex, Cartier and Omega remain the top brands sold in Japan.

Japan transitioning from technology to luxury

Japan transitioning from technology to luxury

JAPAN

February 2018
All have developed a continuum of unparalleled technological innovations, from the use of quartz to solar energy. All have continued to produce large (…)

Seiko has grand plans for the future

Seiko has grand plans for the future

INTERVIEW

January 2018
This is the oldest Japanese watch brand, with more than a century of history. It has been in on every technological innovation. But 2017 will remain (…)
Europa Star Europa Star
Citizen: a strategy of acquisitions
Europa Star Europa Star

Citizen: a strategy of acquisitions

FAR EAST TRAVEL JOURNAL

January 2018
Unlike its two fellow watchmaking companies which are launching an offensive internationally by moving their own products upmarket, this giant has opted for (…)

Japan: Philippe Dufour, a master in his empire

Japan: Philippe Dufour, a master in his empire

FAR EAST TRAVEL JOURNAL

January 2018
Having seen the portrait of the watchmaker Philippe Dufour, who hails from the Swiss canton of Vaud, at the Seiko research and development studios, Europa (…)

A brief history of Seiko mechanical chronographs

A brief history of Seiko mechanical chronographs

CHRONOGRAPHS

January 2018
In the mid-60s, a race was raging: who would manage to release the first automatic chronograph wristwatch?

Casio: a question of age

Casio: a question of age

JAPAN

May 2017
How to win over the generations of G-Shock lovers, those teenagers who have since matured? Can ultra-high-tech quartz watches sell for the same price as (…)
Europa Star
In Japan, the breakthrough of Seiko and the failure of lifestyle marketing
Europa Star

In Japan, the breakthrough of Seiko and the failure of lifestyle marketing

ANALYSIS

March 2017
The Japanese market is relatively stable and mature. Regardless of economic trends, luxury watches have been constantly appreciated in the country.