A big part of opening monobrand boutiques is to bring the end consumer closer to the brand and to provide a kind of concierge experience. Many times (…)

TAG Heuer is the first to explore new avenues for regulating mechanical watches.

Around 2006, when ETA was taking its first steps to reduce movement deliveries, a small group of people came together, like conspirators. Among them was (…)

The promise of the world’s first pocket watch with an atomic time source comes not from Switzerland or even Japan but from the heart of the United Kingdom, (…)

At the age of 38, Romain Gauthier can be proud of his career path: he is in charge of a manufacture that is modestly-sized but genuine; he has designed, (…)

Watch brands of all sizes continue to open up monobrand boutiques around the world. Europa Star investigates this trend and talks to opinion leaders on both (…)

From 1 January 2014, the Swatch Group will once again have to supply its assortments to anyone who asks for them, without restriction. The planned reduction (…)

It’s summer at last – well it is here in Menton. The Mediterranean is warm and welcoming, jellyfish aren’t a problem this year although some of the beach (…)

With its 120 square meters of luxurious wooden floors and tasteful feminine decor, Le Gotha takes place as a master of excellence with prestigious watches (…)

Brands are tired of being seen somewhere in a window or a shelf not being promoted the right way. In their own environment, they can convey the image they (…)

What do the layout of a magazine – Europa Star in this case – and the global situation of an industry – the watch industry in this case – have in common? At (…)

Watch forums are one of the oldest, most established forms of social media on the Internet and have earned their place in the promotion of luxury watch (…)