WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE

WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE

June 2014
Baselworld: mile upon mile of aisles, lined with hundreds and hundreds of booths looking every inch like places of worship, each dedicated to its own (…)

The Kaleidoscopic World of JEWELLERY WATCHES

The Kaleidoscopic World of JEWELLERY WATCHES

June 2014
I have always been a sucker for colour. I’m not talking about the shocking pinks, reds and mauves that the trendy young females of the species use to dye (…)

Getting a Handle on FASHION WATCHES

Getting a Handle on FASHION WATCHES

June 2014
If you thought dealing with the tremendous number of watches introduced at Baselworld this year was challenging, consider what the watch industry’s fashion (…)

THE SPORTS WATCH SEGMENT continues to be popular

THE SPORTS WATCH SEGMENT continues to be popular

June 2014
The sports watch is moving in three distinct directions: Sports Style. General Sports. Sports-Specific/Professional. These three very diverse groups (…)

WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD

WATCH BRANDS & FOOTBALL - The BEAUTIFUL GAME comes to BASELWORLD

June 2014
Football is unquestionably the world’s most popular sport, watched and played by millions in nearly every country in the world and, according to Bill (…)

WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands' Digital Presence Peaks at Baselworld 2014

WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands’ Digital Presence Peaks at Baselworld 2014

June 2014
Social Media has altered the way brands are communicating with their customers, rapidly becoming a tool of choice to reach out and interact with them (…)

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON

June 2014
A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just (…)

BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland

BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland

June 2014
Written by Eugene O’Neill in 1939, the play The Iceman Cometh is the story of how Hickey, a blemished but successful salesman, tries in vain to change the (…)

RETAILERS UNDER PRESSURE from watchmakers as never before

RETAILERS UNDER PRESSURE from watchmakers as never before

June 2014
Tensions mount. No more free rides. Swatch Group is to invest massively in new company-owned stores. Watchmakers, particularly at the higher end of the (…)

LAKIN@LARGE - AFTER-SALES WHAT?

LAKIN@LARGE - AFTER-SALES WHAT?

June 2014
Now be honest, how often have you heard me moan? Once, maybe twice, perhaps never? I’m not a natural moaner, I have to work at it, slowly develop some ire. (…)

SPOTLIGHT - TITONI, Revival of the Seascoper

SPOTLIGHT - TITONI, Revival of the Seascoper

June 2014
Titoni has newly introduced the revived model Seascoper, which is based on the company’s historic diving model from 1970s. Handcrafted to technical (…)

Watchmaking proposals… Europa Star June-July Edition 2014 - An in-depth report on over 100 watchmaking brands

Watchmaking proposals… Europa Star June-July Edition 2014 - An in-depth report on over 100 watchmaking brands

May 2014
In ten years the watch has undergone an astonishing transformation. Initially a nice-looking, more or less disposable, largely utilitarian object, it has (…)