Announcing World Watch Day, October 10
April 2025
World Watch Day is an invitation to share a passion for watchmaking in all its forms. The date? October 10 - a nod to tradition, as 10:10 is the timme (…)
Europa Star: a family of publishers tells the story of watchmaking
January 2025
In the 1920s, after founding several watch brands, a young Swiss entrepreneur decided to devote himself to specialised publishing for the watchmaking, (…)
Breva Genève is set to make a comeback in 2025
December 2024
The high-end Swiss watch brand makes its return with a fresh take on Italian timeless elegance blending Swiss precision. Led by an executive team of (…)
Universal Genève: a magical journey through time
November 2024
Universal Genève’s revival is cause for celebration among many watch connoisseurs. Renowned for its mythical models and in-house micro-rotor and precision (…)
The Duel of Serge & Claude by Armin Strom
September 2024
Even the best of friends can disagree. Enjoy this very serious, documentary-style video showdown between the two lifelong friends who transformed Armin (…)
The McGonigle Ogma
September 2024
A short film introducing McGonigle Watches newest creation, the Ogma. The film also illustrates McGonigle Watches’ ties to Switzerland and Ireland. As (…)
A rare visit to the Peacock movement maker with Atelier Wen
July 2024
As part of its mission to showcase the best of Chinese watchmaking expertise, Atelier Wen offers us a rare glimpse of the Liaoning Peacock Watch Company in (…)
In video: A short history of watchmaking
March 2024
For thousands of years, humanity has tried to measure time by inventing new tools. From the sundial to the Rolex Oyster and the Apple Watch, the video looks (…)
How Atelier Wen’s guilloché dials are produced
February 2024
In this intimate documentary-short, follow Robin and Wilfried of Atelier Wen as they travel to Xinmi, getting to know the ins and outs of Master Cheng’s (…)
The Showcase & Tiffany & Co. at Vivatech 2023
August 2023
At Vivatech 2023 in Paris, Denis Hayoun, co-founder of The Showcase, took part in a discussion with Malik Abu-Ghazaleh, Chief Digital Omnichannel Officer at (…)
Glashütte Original - On the trail of the Original
May 2023
What makes the Original so special? A film crew picked up the trail at Glashütte Original. The result is a three-and-a-half-minute homage to the art of (…)
Je suis la Manufacture Horlogère de Chanel
March 2023
The Chanel Manufacture is located in the heart of the historic cradle of world watchmaking, in La Chaux-de-Fonds, Switzerland. Each piece created by the (…)