Doxa SUB 200T: in tune with the times
June 2024
With a smaller diameter of 39 mm and a refreshing Sea Emerald Green dial colour, it’s the dawn of a new era for SUB diving watches.
Doxa presents the new SUB 200T
April 2024
It’s the dawn of a new era for the brand’s signature diving watches with a 39mm diameter - smaller and more in tune with the times. This latest model also (…)
Doxa’s Sub 300β: from below sea level to street level
December 2023
Blending tool-watch engineering and urban elegance, this dive watch features a stainless steel case, a ceramic bezel, and a sunburst-finish dial with a wave (…)
Doxa lauches a stylish new SUB model
October 2023
Destined to defy dress codes, ready for any mission, the SUB 300β Sharkhunter boasts a black ceramic case with an 18K 3N gold bezel and crown. More than 50 (…)
Doxa Sub 300ß Sharkhunter: ready for any mission
October 2023
Black ceramic case, 18K 3N gold bezel and crown: aware that diving watches need to adapt to city life, the Swiss brand unveils a watch blending urban (…)
Doxa Sub 300T Clive Cussler: from fiction to reality
June 2023
Swiss brand Doxa unveils the new SUB 300T, inspired by internationally renowned author and maritime explorer Clive Cussler.
A history of watch advertising: 1960-1969
June 2023
Doxa Sub 200 C-Graph II: built for extreme diving adventures
May 2023
A new version of the steel chronograph, with a more contemporary 42 mm diameter case and a subtly luminous dial with a sunray finish, makes the collection’s (…)
Doxa presents the new SUB 200 C-Graph II
April 2023
A new version of the steel chronograph, with a more contemporary 42mm diameter case and a new, subtly luminous dial with a sunray finish that makes the (…)
Reset: how five watch brands made a successful comeback
STRATEGY
January 2023
Recently, we have seen a sometimes spectacular renaissance of watch brands and companies thought – for a variety of reasons – to be in decline or on the (…)
Doxa Army: return of a legend
October 2022
Following the introduction of the ceramic DOXA Army Watches of Switzerland Edition last April (only 100 made), collectors have been itching to get their (…)
The stainless steel Doxa Army is back
September 2022
Following the introduction of the ceramic Doxa Army ‘Watches of Switzerland Edition’ in April (only 100 were made), the brand is adding the Doxa Army in (…)
