Doxa Sub 600T: purpose-driven design
July 2024
Doxa is not just repeating a chapter of its history written over 40 years ago. The brand pays tribute to the SUB 600T’s legacy with a bold new story, now (…)
Doxa SUB 200T: in tune with the times
June 2024
With a smaller diameter of 39 mm and a refreshing Sea Emerald Green dial colour, it’s the dawn of a new era for SUB diving watches.
Doxa presents the new SUB 200T
April 2024
It’s the dawn of a new era for the brand’s signature diving watches with a 39mm diameter - smaller and more in tune with the times. This latest model also (…)
Doxa’s Sub 300β: from below sea level to street level
December 2023
Blending tool-watch engineering and urban elegance, this dive watch features a stainless steel case, a ceramic bezel, and a sunburst-finish dial with a wave (…)
Doxa lauches a stylish new SUB model
October 2023
Destined to defy dress codes, ready for any mission, the SUB 300β Sharkhunter boasts a black ceramic case with an 18K 3N gold bezel and crown. More than 50 (…)
Doxa Sub 300ß Sharkhunter: ready for any mission
October 2023
Black ceramic case, 18K 3N gold bezel and crown: aware that diving watches need to adapt to city life, the Swiss brand unveils a watch blending urban (…)
Doxa Sub 300T Clive Cussler: from fiction to reality
June 2023
Swiss brand Doxa unveils the new SUB 300T, inspired by internationally renowned author and maritime explorer Clive Cussler.
A history of watch advertising: 1960-1969
June 2023
Doxa Sub 200 C-Graph II: built for extreme diving adventures
May 2023
A new version of the steel chronograph, with a more contemporary 42 mm diameter case and a subtly luminous dial with a sunray finish, makes the collection’s (…)
Doxa presents the new SUB 200 C-Graph II
April 2023
A new version of the steel chronograph, with a more contemporary 42mm diameter case and a new, subtly luminous dial with a sunray finish that makes the (…)
Reset: how five watch brands made a successful comeback
STRATEGY
January 2023
Recently, we have seen a sometimes spectacular renaissance of watch brands and companies thought – for a variety of reasons – to be in decline or on the (…)
Doxa Army: return of a legend
October 2022
Following the introduction of the ceramic DOXA Army Watches of Switzerland Edition last April (only 100 made), collectors have been itching to get their (…)
