Maurice Lacroix welcomes Aikon Automatic Ceramic 39mm & 42mm

Maurice Lacroix welcomes Aikon Automatic Ceramic 39mm & 42mm

December 2024
These new models come in two sizes and contrasting black and white hues, offering an unprecedented quality-to-price ratio to democratise ceramic watch (…)
Maurice Lacroix Aikon Automatic & Aikon Automatic Chronograph

Maurice Lacroix Aikon Automatic & Aikon Automatic Chronograph

September 2024
The Swiss brand unveils new iterations of these two models, all executed in titanium. The featherweight watches combine two grades of titanium, Grade 2 and (…)
Maurice Lacroix Fiaba Trio brings three new zesty expressions

Maurice Lacroix Fiaba Trio brings three new zesty expressions

July 2024
The Swiss marque’s creative team has worked with three friends of the brand, namely Hannah, Marina, and Nadia, to conceive a trio of elegant watches. (…)
Maurice Lacroix opens third mono-brand store in Malaysia

Maurice Lacroix opens third mono-brand store in Malaysia

June 2024
The Swiss brand brings a taste of the Franches Montagnes to Kuala Lumpur, in collaboration with Watatime, Malaysia’s leading authorised retailer of luxury (…)
Maurice Lacroix Aikon Automatic Bronze

Maurice Lacroix Aikon Automatic Bronze

May 2024
This new limited edition capitalises on the compelling synergy between the metal and a classic brown palette, exuding elegance with a sharp urban edge. By (…)
New references in the Maurice Lacroix Aikon #tide collection

New references in the Maurice Lacroix Aikon #tide collection

May 2024
The Swiss brand unveils its latest release in three colors: black, red, and white. With this all-new model, the company continues its partnership with (…)
Maurice Lacroix and Label Noir reunite for a new Masterpiece Skeleton

Maurice Lacroix and Label Noir reunite for a new Masterpiece Skeleton

March 2024
The two Swiss brands have teamed up once again following the sell-out success of their 2020 collaboration. This new skeleton timepiece by the Jura-based (…)
Maurice Lacroix unveils the Aikon PVD in two variants

Maurice Lacroix unveils the Aikon PVD in two variants

January 2024
The duo are coated with PVD for an alluring metallic sheen under diverse lighting. Each features a color-matched fumé dial, elegantly detailed with a Clous (…)
Maurice Lacroix introduces the Aikon Skeleton Urban Tribe limited edition

Maurice Lacroix introduces the Aikon Skeleton Urban Tribe limited edition

August 2023
Following its debut success in 2021, the Aikon Urban Tribe returns with a skeleton movement visible through the sapphire dial and case back. It’s encased in (…)
The Maurice Lacroix Only Watch 2023 is a celebration of vibrant colours

The Maurice Lacroix Only Watch 2023 is a celebration of vibrant colours

August 2023
Exclusively for the Only Watch 2023 charity auction, Swiss watchmaker Maurice Lacroix has crafted an exceptional timepiece, celebrating colours, (…)
Maurice Lacroix Lidija Lijic x Pontos S Diver: true to the original

Maurice Lacroix Lidija Lijic x Pontos S Diver: true to the original

June 2023
In partnership with ML Crew member and world champion freediver Lidija Lijic, Swiss brand Maurice Lacroix has created a diver’s watch featuring numerous (…)
Watch Q&A with... Stéphane Waser – Maurice Lacroix

Watch Q&A with... Stéphane Waser – Maurice Lacroix

June 2023
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