Maurice Lacroix Aikon Automatic Wotto Limited Edition

Maurice Lacroix Aikon Automatic Wotto Limited Edition

April 2025
Limited to 1,000 pieces, this wearable masterpiece doesn’t just shake up codes, it blows them out of the water.
Maurice Lacroix 1975 celebrates 50 years of timeless classics

Maurice Lacroix 1975 celebrates 50 years of timeless classics

March 2025
The 1975 Collection marks a milestone for the brand’s 50th anniversary with a refined three-hand-date series. Inspired by their heritage, it carries forward (…)
Maurice Lacroix celebrates 50 years in 2025

Maurice Lacroix celebrates 50 years in 2025

March 2025
Against all odds, the Jura-based brand with an urban spirit has weathered the ups and downs of the watchmaking industry’s turbulent history. Over the past (…)
Maurice Lacroix welcomes Aikon Automatic Ceramic 39mm & 42mm

Maurice Lacroix welcomes Aikon Automatic Ceramic 39mm & 42mm

December 2024
These new models come in two sizes and contrasting black and white hues, offering an unprecedented quality-to-price ratio to democratise ceramic watch (…)
Maurice Lacroix Aikon Automatic & Aikon Automatic Chronograph

Maurice Lacroix Aikon Automatic & Aikon Automatic Chronograph

September 2024
The Swiss brand unveils new iterations of these two models, all executed in titanium. The featherweight watches combine two grades of titanium, Grade 2 and (…)
Maurice Lacroix Fiaba Trio brings three new zesty expressions

Maurice Lacroix Fiaba Trio brings three new zesty expressions

July 2024
The Swiss marque’s creative team has worked with three friends of the brand, namely Hannah, Marina, and Nadia, to conceive a trio of elegant watches. (…)
Maurice Lacroix opens third mono-brand store in Malaysia

Maurice Lacroix opens third mono-brand store in Malaysia

June 2024
The Swiss brand brings a taste of the Franches Montagnes to Kuala Lumpur, in collaboration with Watatime, Malaysia’s leading authorised retailer of luxury (…)
Maurice Lacroix Aikon Automatic Bronze

Maurice Lacroix Aikon Automatic Bronze

May 2024
This new limited edition capitalises on the compelling synergy between the metal and a classic brown palette, exuding elegance with a sharp urban edge. By (…)
New references in the Maurice Lacroix Aikon #tide collection

New references in the Maurice Lacroix Aikon #tide collection

May 2024
The Swiss brand unveils its latest release in three colors: black, red, and white. With this all-new model, the company continues its partnership with (…)
Maurice Lacroix and Label Noir reunite for a new Masterpiece Skeleton

Maurice Lacroix and Label Noir reunite for a new Masterpiece Skeleton

March 2024
The two Swiss brands have teamed up once again following the sell-out success of their 2020 collaboration. This new skeleton timepiece by the Jura-based (…)
Maurice Lacroix unveils the Aikon PVD in two variants

Maurice Lacroix unveils the Aikon PVD in two variants

January 2024
The duo are coated with PVD for an alluring metallic sheen under diverse lighting. Each features a color-matched fumé dial, elegantly detailed with a Clous (…)
Maurice Lacroix introduces the Aikon Skeleton Urban Tribe limited edition

Maurice Lacroix introduces the Aikon Skeleton Urban Tribe limited edition

August 2023
Following its debut success in 2021, the Aikon Urban Tribe returns with a skeleton movement visible through the sapphire dial and case back. It’s encased in (…)