Maurice Lacroix unveils the new Pontos S Diver
June 2023
Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining (…)
With the Pontos S Diver, Maurice Lacroix relaunches a key line
May 2023
While the sporty-chic Aikon model with its integrated bracelet has taken on great importance for the accessible Swiss brand, in line with a more general (…)
Maurice Lacroix Aikon Master Grand Date Technicolour
May 2023
The Aikon Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed (…)
Maurice Lacroix Pontos Chronograph 43mm
April 2023
The Jura-based brand has revisited its highly popular model, the Pontos Chronograph 43mm, releasing four new references. Sunbrushed dials, presented in a (…)
Maurice Lacroix Pontos Day Date 41mm
March 2023
The Pontos Day Date has been updated and now benefits from several subtle enhancements. It now comes in new packaging made of #tide Ocean Material®, helping (…)
Maurice Lacroix Aikon Tide Mahindra
February 2023
Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world (…)
Maurice Lacroix: a unique Aikon to be auctioned at TimeForArt
November 2022
Maurice Lacroix unveils a unique watch that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support (…)
Introducing the Maurice Lacroix Aikon Venturer 38mm
November 2022
The Maurice Lacroix Aikon has proved a remarkable success. As its popularity has grown, so has the size of the collection, with the Swiss company repeatedly (…)
Maurice Lacroix unveils the Pontos S Chronograph
September 2022
The brand presents a new interpretation of its popular model. Endowed with chronograph, day and date indications, subtle details and a scratch-resistant (…)
Introducing the new Maurice Lacroix Pontos Day Date
August 2022
While the dial of this new urban timepiece is dressed in khaki and suffused with sunray brush, its 41mm stainless steel case is coated in a stealthy shade (…)
Maurice Lacroix partners with Benzilla for a special Aikon Tide
August 2022
Maurice Lacroix’s recently introduced series, the Aikon Tide, has been presented in a new variant created in conjunction with Thai artist and ML Crew (…)
Maurice Lacroix unveils the Aikon King of the Court special edition
July 2022
In 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments (…)
