An introduction to the Maurice Lacroix Aikon Skeleton
May 2022
The Aikon Skeleton is a model inspired by urban architecture. Maurice Lacroix has worked closely with movement specialist, Sellita, creating a brand new (…)
An introduction to the Maurice Lacroix Aikon Skeleton
May 2022
The Aikon Skeleton is a model inspired by urban architecture. Maurice Lacroix has worked closely with movement specialist, Sellita, creating a brand new (…)
Maurice Lacroix presents the AIKON Skeleton 39mm
April 2022
Maurice Lacroix unveils its latest timepiece, the AIKON Skeleton 39mm, a model inspired by urban architecture. The Swiss firm has worked closely with (…)
Maurice Lacroix unveils the Eliros Sunshine
March 2022
Over the years, the Maurice Lacroix Eliros has been dressed in an array of colours, sometimes encompassing rich textures to augment appeal. The Swiss watch (…)
Maurice Lacroix: no two generations are alike
INNOVATION
March 2022
With the new Aikon #tide, Maurice Lacroix is moving from the sporty-chic steel line popular with millennials to a composite series made from upcycled (…)
AIKON Master Grand Date: a new chapter for Maurice Lacroix
January 2022
This was one of the highlights of Maurice Lacroix last year: inspired by the urban and dynamic design of the Swiss brand’s flagship collection, the AIKON (…)
Maurice Lacroix Aikon Master Grand Date Only Watch 2021
July 2021
This is the first time Maurice Lacroix has presented an example of its Aikon collection in carbon fibre. The resultant watch is lightweight and looks (…)
Maurice Lacroix: a new version of the Masterpiece Gravity
June 2021
Maurice Lacroix introduces an additional version of the Masterpiece Gravity. The silver-toned dial sidesteps unnecessary clutter, delivering a clean dial (…)
Action
April 2021
Despite the inroads made by the smartwatch, the sports watch remains particularly resilient in the traditional watch industry. It is often the point of (…)
Maurice Lacroix finds its rhythm at a crucial moment
STRATEGIES
April 2021
Physical travel may have been interrupted, but we have never calculated so many time zones from home, what with all the Zoom meetings and remote sessions. (…)
Maurice Lacroix celebrates the 25 years of the Eliros
March 2021
Since 1996, Maurice Lacroix has often used its Eliros collection to present new ideas. The brand is now adding a choice of new models to the current collection.
Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings
March 2021
Maurice Lacroix unveils the AIKON Quartz Chronograph as a limited-edition Vikings watch designed in collaboration with “ML Crew” members and professional (…)
