Maurice Lacroix finds its rhythm at a crucial moment
STRATEGIES
April 2021
Physical travel may have been interrupted, but we have never calculated so many time zones from home, what with all the Zoom meetings and remote sessions. (…)
Maurice Lacroix celebrates the 25 years of the Eliros
March 2021
Since 1996, Maurice Lacroix has often used its Eliros collection to present new ideas. The brand is now adding a choice of new models to the current collection.
Maurice Lacroix Aikon Quartz Chronograph Limited Edition Vikings
March 2021
Maurice Lacroix unveils the AIKON Quartz Chronograph as a limited-edition Vikings watch designed in collaboration with “ML Crew” members and professional (…)
Customisation: from exclusive to unique
BESPOKE WATCHES
March 2021
While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (…)
Maurice Lacroix Masterpiece Triple Retrograde
January 2021
This year, Maurice Lacroix displays its watchmaking know-how of retrograde pieces once more with the release of the first Triple Rétrograde watch in the (…)
Maurice Lacroix: the Triple Rétrograde Masterpiece
January 2021
This year, Maurice Lacroix displays its watchmaking know-how of retrograde pieces once more with the release of the first Triple Rétrograde watch in the (…)
Maurice Lacroix X Label Noir Aikon Automatic
December 2020
Maurice Lacroix is stepping outside the box for the unveiling of a new Aikon Automatic. Developed in collaboration with Geneva-based watchmaker Label Noir, (…)
The GPHG unveils its official 2020 pre-selection (Full list)
September 2020
The jury of the 20th Grand Prix d’Horlogerie de Genève (GPHG) has delivered its verdict: the Foundation of the GPHG invites you to discover the official (…)
Maurice Lacroix Pontos celebrates its 20th anniversary
August 2020
Launched in 2000, the Pontos collection is returning to the forefront to fittingly celebrate its 20th anniversary. Specially for the occasion, a variety of (…)
Hall of Moons 2020
MAURICE LACROIX, TITONI, JEAN MARCEL, IWC
August 2020
In the absence of real-life watch fairs in 2020, with their greetings and handshakes, laughter and controversy, we invite you to browse through our Print (…)
Maurice Lacroix Aikon Venturer
THE TWO NEW FACES OF THE URBAN ADVENTURER
June 2020
Always in movement, the Aikon Venturer collection has been expanded with two new models, created with a common base but radically different aesthetics. The (…)
Maurice Lacroix Aikon Chronograph Skeleton
June 2020
Openworked timepieces are an integral part of Maurice Lacroix’s history and watchmaking culture. The new Aikon Chronograph Skeleton proves it once again.
